To hopefully kick off some discussion on this so we can reply to Ryan and Mairin
here is some initial thoughts from me:
--- Original Message -----
From: "Ryan Lerch" <rlerch(a)redhat.com>
To: "Discussions about development for the Fedora desktop"
Sent: Thursday, May 22, 2014 3:55:28 PM
Subject: Re: Fedora.next Product Branding
On Thu 14 Nov 2013 04:26:33 PM EST, Ryan Lerch wrote:
> *This is sent with my Fedora Design Team hat on*
> With the creation of 3 products for Fedora, the Fedora Design Team
> anticipates manynewquestions aroundFedora'sbrand. As the main
> caretakers of the Fedora brand, weare going to have to figure these
> things out within the next few months. For example, the Design Team is
> starting to think about how to answer these types of questions:
> • Should each product have its own logo? or
> • Can you add our product to the Fedora website? or
> • Can you make our product its own website? (How should we represent
> these products on the website? Should we allow products to have their
> own separate websites?)
> To start off the rebranding discussion, the Fedora Design Teamhas4
> basic questions for each of the 3 product-focused working groups to
Here are my suggestions to what we can answer here:
> (1) What problem does your product solve, in one sentence?
Make computers be a more productive tool for our target audience
> (2) Who is the target audience for your product, in one
While all users are welcome are tailoring our experience towards being the
leading operating system for developers and sysadmins.
> (3) List at least 5 products that successfully target the same
> audience you are after.
MacOS X, Windows, Ubuntu. (Don't really think
there are anyone else)
> (4) List at least 5 products that try to solve the same problem.
I don't know how to usefully answer this question, I noticed that Stephen
Galagher answered a slightly different
question (List at least 5 products that successfully target the same target, which is a
bit easier to answer:
O'Reilly books, Apple hardware, The Big Bang Theory. I was also thinking about Jolt
Cola and Wired Magazine, but I am not sure
how popular either still is.
> We are reaching out to each group individually to ask that you
> these questions and come back to us with answers by Wednesday,
> December 4th2013.
the fedora design team is looping back on this at the moment.
what is the best way for us as a team to answer these questions?
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