I propose collecting user testimonials as a way to promote Fedora.
Actual people commenting on their experience can be a powerful
Of course these would have to be anonymous unless otherwise specified.
Ways of collecting them could include an email address, web
forum/comment form, etc.
I have registered to give a talk on the Fedora Project at foss.in/2005
If I can get the slides of previous talks on Fedora from somewhere that
would be really useful.
Also, if people would tell me what people usually talk about as the
positive parts of fedora, that would be REALLY helpful.
Hell, I may need a mentor on this. (to at least torture in #fedora-mktg
and check rough drafts of my slides).
As this is an indian event, the audience will be more pro debian than
usual. I have ot get a draft of the slides in by wednesday night
Thanks for any help
Hot on the heels of the "Community Building not Marketing" post.... a
guerilla marketing idea. Colin and I were brainstorming the other day
about things you can do when you have no money and no official support
(LCA2006 here we come), and we came up with "M*A*S*H Bug Triage".
You get a wireless router, an extension cord, a set of army surplus
fatigues, a stethoscope and a surgical mask, then you set up wherever
you can - a room, an open space, whatever, and people can come along and
bring their laptops to do bug triaging.
The lack of facilities is all part of the ambience - I mean, "C'mon,
this is M*A*S*H Bug Triage! Where's the room??? Where's your camo?"
--josh (i hope it doesn't come to that, but we're ready for it)
Over the last few days I've been thinking that perhaps another way of
thinking of things is to think of "Fedora Community Building" rather
than simply "Fedora Marketing". Marketing is a monologue. Community
Building is a conversation.
Just a thought.
Ok, here's a proposal since last week's attendance while low (we got
Do we rotate between 15:00 and 18:00 UTC on a weekly basis? As the
project grows, this will enable *more* people from around the world to
attend. I don't expect everyone to attend every meeting, but with a
varying timescale, it can be better
And to not confuse folk, we could publish a calendar (webcal), and you
can import it into your favourite webcal application (Evolution has good
support for this; there are a few webcalendar things, kiko?, and i think
iCal defintely supports it if you use OS X, and if you're using Windows,
I'm sure there are solutions, like Sunbird (cross-platform) :P)
Colin Charles, http://www.bytebot.net/
The other day I got a couple of packs of cards - the red deck and the
black deck - from sales and marketing at Red Hat. They have frequently
asked questions and responses on them for making sales pitches for RHEL.
They pretty much r0ck, and are a useful resource.
I think it could be quite useful for the cmc program if we had something
like that. It's a small deck of cards with the frequently asked
questions and important differentiating points for making presentations
with clarity and focus.
It empowers cmc's to answer inquiries with succinct and correct answers.
Especially in a situation where you are being interviewed for web,
radio, or television, or even print, the soundbite is king. A pithy,
prepared response is essential.
-----BEGIN PGP SIGNED MESSAGE-----
How I make to add my contacts in the Wiki in CommunityMarketingContacts ?
My wiki username is RodrigoPadula, i'm from Brazil!
RODRIGO PADULA DE OLIVEIRA
(o- BACHAREL EM SISTEMAS DE INFORMAÇÃO
//\ FACULDADE METODISTA GRANBERY - FMG
PostgreSQL - PHP - Linux
Membro Fundador do Gunix Linux
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Version: GnuPG v1.4.2 (GNU/Linux)
Comment: Using GnuPG with Fedora - http://enigmail.mozdev.org
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There are a lot of well-intended people here, so allow me to suggest a
more organized approach towards the subject matter, then we can optimize
Let start from the beginning! We gotta be able to respond some basic
1) APPEALS: what are FC's appeals?
reduced IT costs (software, hardware), collaborative work philosophy,
reliability, bleeding-edge technology...., reducing digital divide....
Who can benefit from these?
2) TARGET: who should we promote FC to?
There might be two or more different audiences here, interested in
different sort of benefits i.e. developing countries decision makers,
the computer-savvy masses, secondary school, lobbyists, IT students....
What do we know about them?
If we have more than one defined audience, we might consider splitting
the next questions, and having different strategies for each.
3) OPPORTUNITIES to meet with target(s) in appealing occasions: local
user groups meetings, events, partnerships with universities, seminars,
open source projects, govmt events, etc
Questions: What are the commonalities between "the opportunity" and FC?
How do we relate FC with "the opportunity" goals?
Leverage from there, focusing on the answers for the questions above,
and elaborating "tailor-made" material for event.
4) FEDORA-MKTG ORG: a bit of a brainstorming here...
Obviously, we cannot centralize everything to cover the globe, so maybe
CMCs can create their little organizations, specially dedicated to their
Local CMCs can organize an effective FC presence in local events in
advance, so we make sure they get enough material (as mentioned in an
earlier email); can also talk to universities, distribute FC LiveCDs,
invite more people to take part on open source projects, talk to
Responsibilities can be shared among local organizations i.e. one looks
after events, another looks after local universities, a third might
lobby with govmt, a fourth might look after the Fedora users website in
Let's take the collaborative work spirit to the Marketing field!
Red Hat Asia-Pacific