We have a bunch of hotel rooms left at a preferential rate at
the Novotel Grand'Place , at 105 EUR / 115 EUR (single/double room,
including breakfast) per night (it's 50% off the regular price).
We know it's really short notice, and the deadline is *end of this week*,
but if you're interested use the PDF form attached to this email and
send it directly to the hotel, either by fax or by email (see PDF).
About 20-25 rooms are left, first come first served ;)
Fedora-ambassadors-list mailing list
Olpc mailing list
HTML log found here:
11:03 < themayor> is this taking place or what?
11:03 < c_hoke> alright, so it's about time to get going here
11:03 -!- rut1 [n=rsuehle@nat/redhat/x-d7d56d95030bdb55] has joined #fedora-meeting
11:03 < c_hoke> so, just to give everyone a bit of some background
11:03 -!- rut1 is now known as rsuehle
11:03 < c_hoke> in case you weren't on email lsit
11:03 < mdomsch> smooge, feel free to ask on mirror-list for more EPEL mirors
11:03 < c_hoke> we had a meeting in raleigh a few weeks ago about how to organize our efforts on marketing fedora
11:04 < c_hoke> we didn't get very far before deciding to just kick the whole thing out to the community
11:04 < c_hoke> and here we are
11:04 < smooge> mdomsch, thanks will do so
11:04 -!- rharrison [n=rharriso@nat/cisco/x-fbd86a11f39f4355] has left #fedora-meeting ["Leaving"]
11:04 < smooge> and will let c_hoke have his channel
11:04 -!- quaid changed the topic of #fedora-meeting to: Fedora Marketing SIG -- Introduction, agenda
11:04 -!- jopp [n=jopp@nat/redhat/x-92ef216e8cc1cada] has joined #fedora-meeting
11:04 < c_hoke> we have a few ideas and some people whoa re willing to help from our (Red Hat) team
11:05 < c_hoke> but we wanna see what everyone thinks, get an agenda set and kick some ass.
11:05 < quaid> can we get a quick roll call on who is here for this meeting? e.g.:
11:05 * quaid is here
11:05 < c_hoke> yeah who all is here?
11:05 * mthompson is here
11:05 < rsuehle> Ruth
11:05 * Syn-Drome is here
11:05 * spevack
11:05 * iWolf
11:05 * red_alert
11:06 < striker57> striker57 (Chris Negus) is here
11:06 * joadams (john adams, red hat brand manager) is here
11:06 * tfridric is here
11:06 < rmaggior> Ron
11:06 -!- bascha [n=bharris@nat/redhat/x-82d0cdc87293e816] has joined #fedora-meeting
11:06 < c_hoke> elaine?
11:06 < quaid> <== Karsten Wade for those who don't know my nick :)
11:06 < rsuehle> elaine is afk
11:06 < Syn-Drome> ive read your emails :)
11:07 < c_hoke> hey bascha, we're just doing roll-call
11:07 < jopp> jopp
11:07 < rsuehle> bascha now afk too :D
11:08 * quaid puts up current agenda in http://fedoraproject.org/wiki/Marketing/Meetings#Next_Meeting
11:08 < c_hoke> so I guess the first order of business for us is to definitely say we're a SIG
11:09 < c_hoke> and we'll get ourselves listed
11:09 < quaid> looks like enough people to be a SIG to me
11:09 < quaid> a special interest group is the Fedora way of "just doing stuff without too much bureacracy"
11:09 < quaid> if we get big and active enough, we need to add bureaucracy for survivability
11:10 < c_hoke> and so everyone knows, and so I can put him on the spot, joadams is our branding expert and we're happy to have him in here
11:10 * bascha is back. :)
11:10 < c_hoke> he can give us some insight to this whole thing
11:10 < quaid> so .. SIG +1 or -1?
11:10 < c_hoke> +1
11:10 < bascha> +1
11:10 < red_alert> +1
11:10 < joadams> +1
11:10 < striker57> +1
11:10 < spevack> +1
11:10 < Syn-Drome> +1
11:10 < iWolf> +1
11:11 < c_hoke> quaid: I may have you lead us through your agenda that yyou'
11:11 < c_hoke> ve alid out so far and I'll keep track of everyone
11:11 -!- al7qs [n=Doug(a)220.127.116.11] has quit ["Leaving"]
11:11 < quaid> c_hoke: sure, good call
11:11 * quaid is +1 to a SIG as well
11:11 < quaid> if anyone wants to add us to the wiki/SIGs whilst we talk, go ahead ...
11:12 < quaid> so, agenda .. I moved brand to the bottom because that is more of an open ended discussion
11:12 < bascha> (also just a note--seems that /msg isn't working? or is that just us?)
11:12 < quaid> bascha: should work ...
11:12 < bascha> quaid: isn't working for me, rsuehle, or joadams
11:12 < iWolf> I think you need a registered nick?
11:12 < bascha> also jopp
11:12 < rsuehle> oooh iwolf is right
11:12 < bascha> tks, nvm
11:12 < bascha> :P
11:13 < quaid> yes, nick registration is suggested ...
11:13 < quaid> http://fedoraproject.org/wiki/Communicate#head-e606f00c0fdeb3462b9278f364...
11:13 < quaid> useful links are there
11:13 < quaid> we should be able to have an in-channel discussion, though
11:14 -!- quaid changed the topic of #fedora-meeting to: Marketing SIG -- What is the state of Fedora marketing needs?
11:14 < quaid> fwiw, I think we have that somewhat answered with Messaging GUide and Marketing Plan, but what do those mean and why do we need them?
11:14 -!- buggbot [n=supybot(a)landfill.bugzilla.org] has quit [Broken pipe]
11:14 -!- bzbot [n=supybot(a)landfill.bugzilla.org] has joined #fedora-meeting
11:16 * quaid was hoping we might get a blank/template of a marketing plan for the list to look at ...
11:16 < joadams> i've looked up a couple of different examples and sent them over to c_hoke
11:16 < joadams> good mix of shorter and longer styles
11:16 < c_hoke> I have those and they're in PDF format
11:16 < c_hoke> what's the best way for folks to see them?
11:16 < joadams> we can customize as needed, of course ... just to give an idea
11:17 < mthompson> wiki?
11:17 < c_hoke> joadams: do you have a web page we can link to?
11:17 < joadams> no, i saved them all locally as separate docs ...
11:17 < mthompson> do we have a fedora marketing team wiki? (just curious)
11:18 < joadams> i can try to post to the wiki (if there is an appropriate page, and if someone helps me :)
11:18 < c_hoke> http://fedoraproject.org/wiki/Marketing/Meetings#Next_Meeting
11:18 < c_hoke> I'm assuming we'll use that page for all purposes
11:19 -!- rharrison [n=rharriso@nat/cisco/x-fbd86a11f39f4355] has joined #fedora-meeting
11:19 < quaid> mthompson: fp.org/wiki/Marketing
11:19 < bascha> i can help you with the posting, joadams
11:19 < Syn-Drome> i just want to add something here
11:19 < quaid> alt is to use a fedorapeople.org account if you have problems with the attachments
11:19 < quaid> Syn-Drome: go ahead
11:19 < Syn-Drome> i have a redundant website that i'd be happy to offer up for testing space
11:20 < Syn-Drome> :)
11:20 < quaid> maybe we can take the outline from the PDFs and put that into the wiki
11:21 < joadams> yeah, most follow the same basic format ... level of detail is different
11:21 < c_hoke> I put up a simple one page marketing plan and sent it to the list
11:21 * quaid looks
11:21 < c_hoke> hopefully someone can grab it quickly and throw it up there for now
11:21 < c_hoke> it's VERY basic
11:22 < joadams> the one-pager is by far the most basic
11:22 < c_hoke> but it's the basics
11:22 < c_hoke> who is our audience, what are our strengths
11:22 < c_hoke> where do we want to be seen
11:22 < c_hoke> how do we want to be seen, etc etc
11:22 < c_hoke> what are our weaknesses
11:22 < joadams> the others put more meat on the bones
11:23 < joadams> e.g. articulated mission statement, SWOT analysis, detailed competitive analysis, marketing strategies and budgets ...
11:23 * c_hoke sends out the rest of the pdfs
11:24 < joadams> implementation schedule(s) ...
11:24 < c_hoke> does anyone know right off the top of their head when F9 goes out?
11:24 < quaid> ok, the meatier ones sound better to me
11:24 < Syn-Drome> aril
11:24 < quaid> May Day
11:24 < Syn-Drome> *april
11:24 < spevack> something like april 29th
11:24 < bascha> and spevack for the win...
11:24 < c_hoke> cause ideally we wanna be able to back that as much as possible IMHO
11:24 < quaid> that was where Leigh's March deadline idea came froom
11:25 < spevack> Fedora is released on the Tuesday closest to May Day and the Tuesday closest to Halloween each year
11:25 < Syn-Drome> :D
11:25 < c_hoke> word up spevack
11:25 < red_alert> when is may day? oO
11:26 < rsuehle> may 1
11:26 < red_alert> i c :D
11:26 < c_hoke> Messaging Guide, for those who wanna see what's goin on so far http://fedoraproject.org/wiki/Docs/Drafts/MarketingMessagingGuide
11:26 < quaid> what is the relationship of a Guide to a Plan?
11:26 < c_hoke> that's ideas from FUDCon
11:26 < c_hoke> joadams?
11:27 < quaid> is one a subset of the other? are they parallel dependencies?
11:27 -!- bzbot [n=supybot(a)landfill.bugzilla.org] has quit [Dead socket]
11:27 -!- buggbot [n=supybot(a)landfill.bugzilla.org] has joined #fedora-meeting
11:27 < c_hoke> I'd think the plan is a subset of a guide
11:27 < c_hoke> the plan gets more meat and specificity
11:28 < joadams> i'd need to take a look at the messaging guide to answer better. but generally, a plan will be forward-looking, and will bridge the strategic with the tactical.
11:28 < quaid> do those two things include everything that is needed to move ahead with Fedora marketing?
11:29 < joadams> there seems to be an absence of market data
11:29 < c_hoke> yeah that's the bones that we have so far
11:29 < c_hoke> it's not complete by any means
11:29 < quaid> tactical examples == generating press around a release, attracting more contributors, etc. ?
11:29 < c_hoke> we need to lay it out
11:30 < quaid> strategic == why we do what we do, how we do it over the long haul, etc.?
11:30 < c_hoke> and understand how a guide relates to what we do
11:30 < joadams> quaid: exactly. what are the specific marketing vehicles and when do we want to engage them.
11:30 < joadams> strategic would be, what are our major messages? how do we want to be seen? what will our marketing mix look like to communicate those messages?
11:31 < c_hoke> do we want to spend the rest of this meeting discussing who and what Fedora is
11:31 -!- GeroldKa [n=GeroldKa@fedora/geroldka] has joined #fedora-meeting
11:31 < c_hoke> and get that set?
11:31 < c_hoke> and decide what our message should be
11:31 < striker57> Yes, and who we want to market to.
11:32 < c_hoke> yes
11:32 < joadams> first: if we were to put a skeleton marketing plan out there, is there a "best practice" way for the community to collaboratively edit / author the document?
11:32 < Syn-Drome> first time linux users.
11:32 -!- spoleeba [n=one@fedora/Jef] has quit ["Leaving"]
11:32 < joadams> (maybe not the entire community, but the SIG?)
11:33 < quaid> as for discussions ...
11:33 < c_hoke> quaid: ideas on what joadams said/
11:33 < c_hoke> ?
11:33 < quaid> we can, but generally that is what a discussion list (f-marketing-l) is for
11:33 -!- buggbot [n=supybot(a)landfill.bugzilla.org] has quit [Dead socket]
11:33 -!- bzbot [n=supybot(a)landfill.bugzilla.org] has joined #fedora-meeting
11:33 < quaid> if we want to get stuff done, we'll need to engage on list all the time and use these meetings for updates and decision stuff
11:34 < joadams> got it. one way to tackle it might be to split the plan up into manageable chunks and have a SIG member "champion" its completion.
11:34 < quaid> for example, we can actually volunteer as individuals for the various parts of the Guide and Plan
11:34 < joadams> great minds think alike
11:34 < quaid> then go about the "what goes in there" discussion on list
11:34 < quaid> +1
11:34 < Syn-Drome> +1
11:34 < c_hoke> +1
11:34 < striker57> +1
11:34 < iWolf> +1
11:35 < red_alert> +1
11:35 < c_hoke> Do we want to go ahead and decide what fedora is and what it stands for on-list?
11:35 < c_hoke> and get that out of the way
11:35 < joadams> i'll put the skeleton plan together ... should we volunteer for sections on our next meeting?
11:35 < joadams> or is that waiting to long?
11:35 < c_hoke> we can volunteer for sections on-list
11:36 < red_alert> If the sections are listed in the wiki, just make The people write their names down there
11:37 < quaid> just a note about "what is Fedora" -- once we decide in f-marketing-l, we have to sell it to the rest of Fedora, who all have their own ideas of what Fedora is; that process may take us longer than the F9 release to complete, so it shouldn't be a dependency on tactical work
11:37 < quaid> red_alert +1
11:37 < c_hoke> quaid +1 I was thinking the same thing
11:38 < quaid> joadams: best practice is, put up an outline on the wiki (quick process), tell people about it via the list; Subscribe to watch the page(s) when people edit the wiki
11:38 < c_hoke> I want us to be able to act now and theorize the whole time, but I recognize that theorizing can be looooong
11:38 < quaid> c_hoke: 'zactly
11:38 < joadams> got it. i'll engage you guys to get it online if (when) i need help.
11:39 < quaid> if there is anyone in the RDU office with joadams who can do a quick demo of how to use Moin, that would be great
11:39 < spevack> I think we need to build enough of a consensus on this "what is Fedora" stuff to get work done, and to ensure that we don't revisit it every couple of months repeatedly
11:39 < c_hoke> would a consessus of this SIG be enough for us to get work done?
11:39 < quaid> iterate the process to get consensus, conduct surveys amongst Fedorans as research and results tests, etc.
11:40 < c_hoke> and then push out, change messaging for F10 if needed?
11:41 < joadams> ok, so now we're talking about brand positioning ("what is fedora"). i've got some tools and templates that could help guide that discussion.
11:41 < quaid> well, one open source way to do things is to do it as best as we can, release early and often, and deal with the community criticism on the fly
11:41 * quaid notes in the discussion so far the list of what marketing needs is: i) a plan; ii) a guide; ii) a brand position
11:42 -!- JSchmitt [n=s4504kr@fedora/JSchmitt] has quit ["Konversation terminated!"]
11:42 < c_hoke> +1 to agree, release, revise
11:43 < red_alert> iv) a leader for the irc meetings
11:43 < c_hoke> red_alert: I've agreed to lead these as best I can, but quaid is helping me out for a while
11:44 < c_hoke> I'm more than happy to lead them, though this is new to me
11:44 < GeroldKa> and sorry also a v) a "value" brand
11:44 < quaid> yeah, and we're almost on the last agenda item, too :)
11:44 < quaid> GeroldKa: can you explain what you mean?
11:45 < GeroldKa> a brand is also as strong as his value
11:45 < GeroldKa> let me try to explain ...
11:45 < c_hoke> spevack: available to help john and me with the wiki?
11:45 < spevack> c_hoke: definitely
11:46 < GeroldKa> if you tell someone SAP, everybody knows this is Software
11:46 < c_hoke> well I think that comes with time
11:46 < GeroldKa> if you tell someone Windows; everybody knows Bill Gates
11:46 < c_hoke> I don't think you can tell people what you are, people will decide what you are
11:46 < GeroldKa> if you tell somebody Linux ....
11:46 < GeroldKa> mostly (if not working in IT) think What is it
11:47 < GeroldKa> it is imho up to us, to value that brand
11:47 < c_hoke> but if your identity and messaging is consistent, then what you want to be known as will happen
11:47 < GeroldKa> the brand must be for us: FEDORA
11:47 < quaid> GeroldKa: I'd almost make that part of a long-term mission statement: "When people hear Linux, they think Fedora."
11:48 < GeroldKa> yeah; this is the goal
11:49 < c_hoke> absolutely, but you get to that by everything else, I think
11:49 < GeroldKa> Fedora, not any other distribution; also not RH *g*
11:49 < joadams> that's exactly the types of goals to articulate in the marketing plan
11:49 < quaid> GeroldKa: "When people hear Enterprise (aka business), they think Red Hat." ;-)
11:49 < Syn-Drome> generally anyone in the industry who thinks about a server or any kind of serious business platform the think RH
11:50 * quaid notes down to last 10 minutes for meeting
11:50 < quaid> c_hoke: look to you like we have more to discuss on guide or plan? ready to move to last quick topic?
11:50 < c_hoke> let's move to the last topic, we'll discuss more on f-m-l and assign tasks and leader in the last 5 min
11:51 -!- bo09 [n=bo09@nat/redhat/x-04604cfcd1c3f677] has quit [Read error: 110 (Connection timed out)]
11:51 -!- quaid changed the topic of #fedora-meeting to: Marketing SIG -- task tracking
11:51 < quaid> anyone want to explain what Trac is?
11:52 * c_hoke knows not
11:52 < spevack> better to just point people to an example?
11:52 < quaid> mmcgrath: can you tell us how you use Trac for f-infra
11:52 < spevack> http://en.wikipedia.org/wiki/Trac
11:53 < quaid> Trac is for tracking issues and tasks in a project; it has lots of built-in stuff such as auto-notification
11:53 < quaid> would it help esp. folks newer to Fedora contributing ...
11:53 < nim-nim> quaid: track is an all-in-one-solution, loved by admin people that do not want to deploy a set of apps, and hated by pretty much everyone else
11:53 < quaid> to have a more formal tracking mechanism?
11:53 < mmcgrath> quaid: sure
11:53 < quaid> the other way people do it is informal with the Wiki
11:53 < quaid> make pages there, list who does what, etc.
11:54 < mmcgrath> quaid: you just interested in how we use the bug reporting?
11:54 < c_hoke> I wouldn't mind just using the wiki
11:54 < quaid> mmcgrath: is that what you call the task request for Infra?
11:54 < c_hoke> but, I've never used trac
11:54 < c_hoke> so I dunno
11:54 * spevack thinks that getting people who don't have FP wiki access set up and using some space on there is sufficient, but that's just my $.02
11:54 < quaid> c_hoke: it's a good point, too much tool at this point could kill the goose
11:54 < mmcgrath> quaid: yeah, trac's more for bug tracking but has a pretty easy interface so we use it for everything in infrastructure as well.
11:55 < spevack> quaid: if we were doing a bunch of code, i'd suggest trac. for brainstorming and writing, wiki seems fine
11:55 < quaid> wiki method downside is increased project management
11:55 < c_hoke> +1 wiki
11:55 < bascha> +1 on the simplest is best take
11:55 * spevack acknowledges that there are tradeoffs, but thinks wiki is better choice here
11:55 * quaid noted that in this meeting the wiki method seemed to be sufficient
11:55 < mmcgrath> quaid: for example, we have the following types of tickets: bug, task, annoyance, enhancement, change, outage.
11:55 < poelcat> +1 wiki
11:56 < mmcgrath> then we just assign stuff as needed. You can assign it to email addresses as well which is handy, for example sysadmin-web-members(a)fp.o
11:56 < GeroldKa> +1 wiki
11:56 < mthompson> +1 wiki (but i'll need a tutorial)
11:56 < iWolf> +1 wiki
11:56 < striker57> +1 wiki
11:56 < poelcat> start w/ wiki go to trac when/if wiki doesn't work
11:56 < joadams> +1 i'm with mthompson
11:56 < Syn-Drome> +1 wiki
11:56 < quaid> mmcgrath: I have a feeling we might want it one day, which is why I brought it up; make sure we rolled smoothest from the start
11:56 < spevack> Max will do a wiki setup tutorial for everyone in RDU
11:56 < mmcgrath> quaid: sure thing
11:56 * c_hoke hi-fives Max
11:56 < spevack> we'll schedule it for later this week or early next
11:56 < quaid> spevack: I told folks to contact me about getting in redhat_cla so they don't have to do the GPG dance
11:57 < quaid> spevack: was going to give mmcgrath a list
11:57 < spevack> quaid: excellent.
11:57 < quaid> ok, wiki is the consensus
11:57 < spevack> quaid: i'll let you run with that, then i'll do a wiki usage demo
11:57 < quaid> spevack: ok, then that means ...
11:57 < quaid> ... everyone here who does NOT have a Fedora account
11:57 < quaid> needs to sign up ASAP :)
11:57 * c_hoke notes we're down to about 5 min
11:58 < quaid> and send me your username so I can get you in redhat_cla if you do not want to do the GPG-signing of the CLA yourself
11:58 < Syn-Drome> my account is a bit broken :s
11:58 < quaid> Syn-Drome: :(
11:58 < quaid> c_hoke: we killed the agenda, sir
11:58 < Syn-Drome> but it IS GPG issues
11:58 < rharrison> I sort of see the wiki as the right place for big tasks, like "Make a Pamphlet" track is more for the nitty gritty stuff involved in making it.
11:58 < quaid> "It's dead, Jim."
11:58 < Syn-Drome> so i'll give you an email
11:58 < c_hoke> I know, but I'd like to assign some owners of things before we go
11:58 * rharrison types too slow
11:58 < quaid> c_hoke: want to list out what needs taking?
11:58 < GeroldKa> quaid, is the redhat_cla the same as http://fedoraproject.org/wiki/Ambassadors/MembershipService/Verification
11:59 < quaid> then see who wants to do what
11:59 < quaid> GeroldKa: redhat_cla is the CLA group used to mass-include Red Hat staffers; there are similar ones for dell_cla, etc.
11:59 < ricky> cla_redhat :)
12:00 < quaid> GeroldKa: for when an organization has a single legal relationship with Fedora; e.g. Dell itself agrees to the CLA so each employee there doesn't need to do so as long as they are under employment contract with Dell
12:00 < quaid> aiui, ymmv, ianal, tinla :)
12:00 * joadams will post a skeleton marketing plan to the wiki and engage the marketing-list to volunteer to complete sections
12:00 < quaid> ricky: d'oh! thanks
12:00 < c_hoke> so let's recap
12:00 < quaid> c_hoke: there is your first owner
12:00 < c_hoke> if that's cool ,quaid?
12:00 * joadams will also post some brand positioning tools and templates to the wiki to get the discussion started
12:00 < Syn-Drome> did you get that quaid?
12:00 < GeroldKa> but is the requested cla this one which I posted?
12:01 < c_hoke> so, I'll lead the IRC chats as much as possible, until I get more comfortabel with it, if everyone is cool with that
12:01 < c_hoke> I'll work with joadams on the Plan and Guide outlines
12:01 < Syn-Drome> doin a good job so far c_hoke :D
12:01 < quaid> Syn-Drome: aye
12:01 < c_hoke> that will include the value, GeroldKa
12:02 < c_hoke> Max is going to give us here a rundown of the wiki
12:02 < c_hoke> and we'll post things there ASAP
12:02 < quaid> GeroldKa: I think that group is 'cla_fedora'
12:02 < joadams> i have to sign off ... c_hoke, let me know what else comes up
12:02 < c_hoke> Everyone involved! make sure you register your nick and get on the Fedora wiki
12:02 < c_hoke> joadams: no prob
12:02 -!- joadams [n=joadams@nat/redhat/x-b77cd0b1ca50e254] has quit ["Leaving"]
12:03 < quaid> I'll do the irclog and minutes reply back to the list
12:03 < c_hoke> sounds good
12:03 * quaid needs to call shibby!
12:03 < quaid> </meeting>?
12:03 < c_hoke> alright, I think that's just about it
-----BEGIN PGP SIGNED MESSAGE-----
Can You test this software ??
The EasyLife is a software developed by the Brazilian Fedora Community
(By Duli) and will be added to the Brazilian Project.
This software permits new fedora users to install and configure the
system with many facilities (gnome look, fonts, players, codecs, k3b,
java, flash and install many useful applications).
I'm waiting comments and suggestions!!
Brazilian Fedora Project
-----BEGIN PGP SIGNATURE-----
Version: GnuPG v1.4.7 (GNU/Linux)
-----END PGP SIGNATURE-----
As the FOSDEM '08 is coming relatively quickly and as we still need
if you are intereseted, you can register at the Fedora FOSDEM 08 wiki page.
FYI, the deadline for sending in schedule information is
***** Friday 2008-02-01 *****
which is *end of this week*
Thanks for your comprehension
Hello all, my name is Ashleigh Joseph, i thought it was about time i
introduced myself to everybody :)
i work for WDS Global (for those not in the know thats a wireless networking
and cellular communications company) where i troubleshoot and test mobile
communications hardware (its even less fun than it sounds :P )
in october im planning to finally attend university to do a BA in digital
media develpment (if anyone is interested)
anyway i hope to be of as much help as possible and i look forward to working
with you all!
Ash. (irc - Syn-Drome)