Looking at the marketing plans and strategies of other communities....
by Robyn Bergeron
Someone (forgive me, I forget who... sorry!) linked this to me on IRC
the other day and I thought it was very cool and interesting - and
thought I'd share some of the bits with others.
openSUSE has their strategy, SWOT, and industry assessments posted
online, openly and transparently (kudos to them!). I think they have
done an awesome job thus far.
http://en.opensuse.org/Documents
They also have a link to the survey they did in February 2010 (8700
participants!) - generally surveying who their users are, what they
are using linux for, what types of development they do, etc.
http://en.opensuse.org/UX/openSUSE_Survey_2010
There is also a link to this page: http://www.90-9-1.com/ - which I
thought was very interesting, particularly in light of the user base
discussions and diagrams that we've all seen. Essentially 90-9-1 dives
into (no, no, PLOWS into) these three points:
* 90% of users are the “audience”, or lurkers. The people tend to
read or observe, but don’t actively contribute.
* 9% of users are “editors”, sometimes modifying content or adding
to an existing thread, but rarely create content from scratch.
* 1% of users are “creators”, driving large amounts of the social
group’s activity. More often than not, these people are driving a vast
percentage of the site’s new content, threads, and activity.
(Incidentally, if you haven't seen the User Base information, I
encourage you to do so: http://fedoraproject.org/wiki/User_base . I
was also looking for the page that has the user base triangle diagram
- does anyone know where that is?)
Additionally - Wikimedia has some REALLY awesome documentation and
information available about their current strategy process.
http://strategy.wikimedia.org/wiki/Main_Page
What I love about what they're doing is that they're hitting three key points:
* Where we are now
* Where we should go
* How we should get there
And not just in a short term view - they're looking at the development
of the 5 year plan, and figuring out what the waypoints are to get
them from the place they are currently at. And similar to openSUSE -
they're also doing this in a community fashion.
I'd like to add that Wikimedia strategy was part of the opensource.com
"Open Your World" Forum that was done online a few days ago. I really
encourage everyone to read this blog post -
http://opensource.com/life/10/5/spreading-dandelions-open-your-world-recap
- and watch the linked session recordings. The Wikimedia one in
particular was presented by Eugene Eric Kim of Blue Oxen associates -
and you can also download the slide set if you don't want to listen to
the whole thing (at the bottom of the page where the video
presentation loads up - click on "presentation PDF.")
I think it's great to see other communities tackling the same kinds of
things we are - does anyone know of any other communities doing
similar things in terms of strategic thinking?
-robyn
PS. I think i will make this a blog post. Too interesting to not spread around!
13 years, 10 months
Fedora linux 13 “goddard” mini review
by Rahul Sundaram
Hi
Fairly detailed review of Fedora from a desktop user perspective
http://www.techenclave.com/reviews-and-previews/fedora-core-linux-13-godd...
"I rather like Fedora 13 because it was pretty stable and I found it to
be faster than Ubuntu. All my laptop hardware including my Wifi and
webcam were supported by default and there were no crashes and bugs or
random system freezes which I experienced with Ubuntu 10.04. Fedora 13
is suitable for beginners, intermediate users as well as experienced
users. I prefer it over Ubuntu. It is worth installing as a primary
operating system or upgrading. Do try it out. As an operating system,
Fedora 13 Linux, “Goodard”, is rock solid and stable and moreover its
free. What more can anyone ask for? "
Rahul
13 years, 11 months
Ongoing interviews, feature stories, etc.
by Robyn Bergeron
In an effort to have more continuous content coming out of marketing,
I'd like to see the marketing team put some effort into producing
feature stories and interviews on a more regular basis (ie: weekly,
hopefully). It helps us to get more content out in the community -
in particular, funneling into the Fedora Insight page, coming to a
computer near you very soon. :) Additionally - doing an interview is
a really awesome, easy task for new contributors - it allows them to
talk to other people in the community, come up with their own
questions, get familiar with the wiki - without it being a huge,
daunting project.
Paul mentioned a week ago an idea he had for doing a feature story on
pkgdb (http://lists.fedoraproject.org/pipermail/marketing/2010-May/012944.html)
- and at that point, we had no place to list feature story ideas.
But now we do!
https://fedoraproject.org/wiki/Marketing_interviews
This page is definitely a work in progress - I'm thinking about the
best way to keep this somewhat separate from Feature Profiles, which
should really be centered around specific Feature List / Talking
Points for an impending release, but still keep the ideas of how to
actually DO the interviews, etc. As such - we need some content
around the "how-to" part, or a separate SOP, or to link to the Feature
Profiles SOP. Thoughts, anyone?
I also need to work out a way to get these scheduled up - I figure as
we have more ideas, we can add a few per week to the in-progress
column - even as "unowned" - and create a marketing trac ticket for
each individual interview, and tag them for discussion in the weekly
marketing meeting. (Thoughts welcome here as well.)
But - most importantly - I'd like to see some ideas about some cool
interviews that people would like to see in the near future. I'm
going to write up a blog post on this - but if anyone on the marketing
list has ideas (and I KNOWWWWW we're full of ideas, so don't hold
back!) - please add them to the wiki page.
Cheers -
Robyn
13 years, 11 months
idea! - Fedora Marketing Book Club
by Robyn Bergeron
Greg's blog post today
(http://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/) has
rekindled (no amazon pun intended, i swear!) a thought I had a while
back on starting a marketing book club. Mchua and I had discussed it
a bit on irc sometime late last year, but I think we were focused on
something else at the time, and the idea was lost.
Until now! I would like to propose that we have a "book club" for
marketing-reading-material, but of course, not limited to marketing
team members.
The basics of what I'm thinking are:
* We start with a book in March. One book per month - at the end of
each month, we have an IRC discussion on what we've learned, and how
we can apply it to Fedora and what we're working on. Hopefully,
everyone will want to do things like blog about what they've read and
learned, or write about it to the fedora-mktg mailing list, or add a
review to the book club wiki.
* Everyone is welcome to join. Nobody is -required- to join.
* Books are on our own individual dime (books are good for you! better
than coffee!) - we should do our best to pick things that are likely
available at the library (ie: not just freshly released last week).
If budget for a book is a problem and it can't be found, we should try
to accommodate people so they can participate.
The goal here (yes, I bang that goal drum a lot!) is to increase our
collective knowledge about All Things Marketing, provide a forum for
discussing what we've learned, and provide us with some brainstorming
and inspiration on things we can do to improve Marketing.
Thoughts? Feedback? :) I've made a wiki page to get the ball rolling
- hopefully we can work out the minor details (things like, "I have no
clue how to run a book club discussion, do you?") between now and
March. This is meant to be fun / enriching - not MORE WORK! - so I
hope people are interested, and if anyone thinks that one book a month
is too much, please say so.
http://fedoraproject.org/wiki/Book_Club
Cheers!
-robyn
13 years, 11 months
An animal mascot for Fedora?
by Luke Slater
Hey everyone,
Should we have a think about Fedora maybe getting an animal mascot? We
have a great logo at the moment but I think people can relate more to
animals and it might give the project a more friendly feel? This kind
of thing has proven successful for a certain kernel as well as
distributions such as SuSE. Not to say we should just be copying the
other distributions ideas but I think they are onto something there.
We could have Sean the turtle. Why? Because I have a turtle named Sean
(http://i47.tinypic.com/r1bgj8.jpg) and I think someone could make a
nice SVG logo out of a turtle; plus, they would make good cuddly toys
which is good for merchandise. There has been some support for the
idea already when I asked in the Fedora group on Identica earlier.
I just thought I would mention it, what do you think?
Thanks a lot,
--
Luke Slater
:O)
13 years, 11 months
[in the news]: Fedora 13 Released With Automatic Printing, Open 3D Drivers - lifehacker.com.au
by Jonathan Nalley
All platforms: The Fedora Desktop Project rolled out its lucky number
13 release, adding a few nifty features to the Linux system.
Plug-and-go printer support, open drivers for Intel, ATI, and NVidia
hardware, and a crafty new desktop shell to try out.
The automatic printing and experimental GNOME Shell support are neat
in themselves, but what about “open” 3D drivers? If you’ve ever had to
download Nvidia’s proprietary drivers for a Linux system, you’ve felt
the compromise — your hardware is recognised and utilised, but your
operating system doesn’t have real control over it. Setting up things
like dual monitors is a true headache with proprietary drivers, so the
more natively supported video hardware available for Linux, the better
its chances at becoming a really usable workspace.
Fedora 13 is a free download, and should work on most Intel and
PowerPC-based systems. Read the release notes for an overview of the
new stuff, and Fedora fans (and newcomers) are encouraged to share
tips and favourite features in the comments.
http://www.lifehacker.com.au/2010/05/fedora-13-released-with-automatic-pr...
13 years, 11 months
