Giuseppe - I understand where you are coming from, perhaps I can make a suggestion - update the Strengths/Weaknesses/Opportunities/Threats page [1]. SWOT analysis is an excellent method for developing communications and marketing strategy.
You mentioned "war" on Ubuntu, but I disagree that Ubuntu or indeed any other GNU/Linux distro is a threat. The traditional threat to Fedora (and any other distro) has been Microsoft Windows with its over 90% market share. I believe that anyone understanding the basics of a GNU/Linux system will at some point become curious about Fedora - it's far more of a barrier to make a first jump to a distro if one only knows Windows.
There is however a new threat, and which caught even Microsoft off guard: the form factor sea change from general-purpose PCs to handheld devices (tablets/smartphones) in the past three years, which killed off netbooks and are rapidly shrinking the PC market [2]. Microsoft which marketed its "familiarity" and "compatibility" during the netbook boom (which began with preinstalled Linux distros) has responded with the tile interface, confusing traditional Widows users and I daresay leaving them open to other suggestions.
Which brings us to a fabulous opportunity: the official end-of-life of Windows XP (and its chief application suite, Office 2003) in 12 days [3]. It has been estimated that there are roughly 500 to 600 million (!) PCs connected to the Internet running XP [4] and the tech publications are all running guides now outlining options for XP users. This is a great moment for a press campaign describing how easy it is to upgrade to Fedora, the security benefits, examples of Office 2003 compatibility, etc.
Sean.