I love the idea. Effective and funny. We should find the word or concept to use instead of "free".
Sylvia, IMO this is not a point, 'cause "free" is one of the Four Foundations and begins with the "F", just like Fedora. Also I don't find any other word identifying the free concept.
[snip]
If I'm not wrong, the meaning of "1980s pizza chain delivery promise" is the promise to get your ordered pizza before a established time, right?
Well in this case I don't think this is a viable way because there are variables (like internet connection, hardware more or less ols, and so on...) we can't gather in a timing for the upgrade to be assured.
Rather, some time ago, we established the slogan for the website (we can watch it at
getfedora.org "Choose Freedom. Choose Fedora.") and Taking a glance below that sentence, we read "less setup, more innovatio. Choose a flavor of Fedora streamlined for your needs, and get to work right away".
Maybe, we could improve that last sentence including the concept Matthew explained in his mail.
I'd like to reach an "evergreen" slogan for Fedora. I'd love something like Mercedes "The best or nothing". This slogan is ever recognizable; everywhere in the world, when you hear or read "the best or nothing" you suddenly think : Mercedes.
Thanks.
Gabri