8:19 a.m.
On Wed, 2008-08-27 at 08:52 -0400, David Nalley wrote:
What I fear is that at some point there something will rub someone
the
wrong way. I'd far rather have the opportunity to define the policy
that gets applied to us than live with whatever policy is born out of
reaction. That being said if the group consensus is that we remain
laissez-faire then that's fine too.
David,
There's a good opportunity here for Ambassadors to work with the overall
Marketing group. Ambassadors regularly speak to the public, since
that's part of the natural responsibilities they willingly take on. In
dealing with print and broadcast media, of course it's very helpful for
Ambassadors to be thoroughly familiar with the Fedora marketing plan,
our overview, and general tips on how to be an effective interview
subject.
The idea is not to tie Ambassadors down so that they need approval for
local media contacts. Rather, it's to make them confident in answering
tough questions like "Why should people care?" and "What makes Fedora
different?" in constructive, positive ways. I think many Ambassadors do
this very well already, but like anything else it's a skill one
develops, and we can help each other develop that skill.
The Fedora Marketing group is always available to assist. We should
encourage collaboration and partnership between Ambassadors and
Marketing overall to make our public contacts as meaningful, positive,
and cohesive as possible.
`
--
Paul W. Frields
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://paul.frields.org/ - - http://pfrields.fedorapeople.org/
irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
9:01 a.m.
New subject: [Ambassadors] Policy RFC: Dealing with Media (and no I don't mean CD/DVDs)
2008/8/27 Paul W. Frields <stickster(a)gmail.com>:
On Wed, 2008-08-27 at 08:52 -0400, David Nalley wrote:
> What I fear is that at some point there something will rub someone the
> wrong way. I'd far rather have the opportunity to define the policy
> that gets applied to us than live with whatever policy is born out of
> reaction. That being said if the group consensus is that we remain
> laissez-faire then that's fine too.
David,
There's a good opportunity here for Ambassadors to work with the overall
Marketing group. Ambassadors regularly speak to the public, since
that's part of the natural responsibilities they willingly take on. In
dealing with print and broadcast media, of course it's very helpful for
Ambassadors to be thoroughly familiar with the Fedora marketing plan,
our overview, and general tips on how to be an effective interview
subject.
The idea is not to tie Ambassadors down so that they need approval for
local media contacts. Rather, it's to make them confident in answering
tough questions like "Why should people care?" and "What makes Fedora
different?" in constructive, positive ways. I think many Ambassadors do
this very well already, but like anything else it's a skill one
develops, and we can help each other develop that skill.
The Fedora Marketing group is always available to assist. We should
encourage collaboration and partnership between Ambassadors and
Marketing overall to make our public contacts as meaningful, positive,
and cohesive as possible.
`
Paul,
My experience is that most Ambassadors are also members of Marketing.
IIRC many moons ago joining the Marketing project was recommended on
the Ambassadors join page. While I think there is probably more of
disconnect between the two groups than previously existed there are
still many people who are in both groups.
But I should go back and talk about why we decided to plod down this
path - last night after introing Larry's page - (around the 9:15
timestamp) Jack said: "the general stance is we should
get stuff cleared with someone before we do anything with media"
http://www.redhat.com/archives/fedora-ambassadors-list/2008-August/msg004...
Then we started looking for policy, and it seemed none existed, but
might have been an unwritten rule. Then we didn't know who was
supposed to clear stuff - do we get marketing's blessing, or FAmSCo or
the Board or??
So maybe what we need is more guidance (that after the fact gets
documented) than a policy - so let me pose a couple of use cases:
1. I am holding a Release Party and want to get some local media
attention and desire to send a Press Release to $localmediaoutlet
announcing that there is a Fedora Release Party occurring.
Do I need any special authority or clearance?
2. I am asked to be interviewed about the Fedora Project by
$mediaoutlet - Do I need any special authority or clearance?
3. What if it goes above local - suppose #2 is a
$syndicatedbroadcastmediaoutlet or a $nationaloutlet - does that
change things?, and if it does, at what point does it change?
The pragmatist in me says that the fact that I am a member of the
Fedora Project, have a fp.o email, and can go around talking
about/representing Fedora to LUGs, conferences etc. makes any special
authority or clearance meaningless. That said I could certainly
understand that such actions might generate angst with traditional
marketing types, specifically among RH's marketing group.
Certainly getting to #3 there would almost of a necessity (one would
hope) be some coordination with Marketing and others, but from a
standpoint of getting things done - do we need to have a checklist
that has a line saying "Get permission from $authentity" ?
11:36 a.m.
New subject: [Ambassadors] Policy RFC: Dealing with Media (and no I don't mean CD/DVDs)
Picking up the conversation late in the proverbial game . . .
On Wed, Aug 27, 2008 at 7:01 AM, David Nalley <david(a)gnsa.us> wrote:
My experience is that most Ambassadors are also members of
Marketing.
IIRC many moons ago joining the Marketing project was recommended on
the Ambassadors join page. While I think there is probably more of
disconnect between the two groups than previously existed there are
still many people who are in both groups.
I thought being an ambassador and being a member of marketing were
required when becoming an ambassador. If it isn't, should it be?
But I should go back and talk about why we decided to plod down this
path - last night after introing Larry's page - (around the 9:15
timestamp) Jack said: "the general stance is we should
get stuff cleared with someone before we do anything with media"
http://www.redhat.com/archives/fedora-ambassadors-list/2008-August/msg004...
Allow me a scenario: I'd hate to be Jack or whomever has to field, oh,
hundreds of requests answering "Can I send a press release to my local
media, please?" in the advent of F10 release party/installfests, for
example; not to mention having to read and check off on each of them.
An extreme example? Possibly, but in my opinion it's not unreasonable
to think that every ambassador is a potential local -- local -- media
contact representing Fedora.
So again, let me repeat that the idea and execution for the wiki stems
from helping LOCAL ambassadors deal with LOCAL media. In my opinion,
having Fedora ambassadors who can deal with local media and maintain a
relationship with local media in the area only helps us going forward,
and is the purpose behind my developing this resource for ambassadors.
<suh-nip>
The pragmatist in me says that the fact that I am a member of the
Fedora Project, have a fp.o email, and can go around talking
about/representing Fedora to LUGs, conferences etc. makes any special
authority or clearance meaningless.
+1 -- If you can trust us to talk to LUGs and conferences, we should
be entrusted with talking to local media on Fedora events that happen
locally. Clearly, as David pointed out in an earlier e-mail (not
copied here), if things are pushed "upstairs" to a regional or
national level, coverage-wise, someone with more authority may need to
be involved, and an ambassador could use either common sense or
guidelines on when to kick a story back to someone with media
authority.
Normally, I vote for common sense, but I understand that guidelines
may be in order for an organization this large, if for no other reason
than to cut down on the "loose cannon" syndrome.
Larry Cafiero
5715
days inactive
5715
days old
marketing@lists.fedoraproject.org
2 comments
3 participants
participants (3)
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David Nalley -
Larry Cafiero -
Paul W. Frields