I love the idea. Effective and funny. We should find the word or concept to use instead of "free".

On 15 October 2016 at 18:16, Matthew Miller <mattdm(a)fedoraproject.org&gt; wrote:

I just updated my system and it took about 26 minutes. I think it'd be fun to play with the 1980s pizza chain delivery promise, and have some banners and maybe stickers with related slogans and graphics. (Of course, Fedora is _always_ free; that should be worked in somehow.) What do you all think?

On Sun, Oct 16, 2016 at 08:02:50PM +0200, Gabriele Trombini wrote: > Something like "drink your coffee, update your system" with a comic > (?)where a fedora man (I'd like a woman more than a man, so the right > attention to the diversity is highlighted) drinks a cup of coffee and a > progress get completed at the same time. At the end a popup says:

> updated". > > Does it make sense? Excellent for a short video - I don't know if we have anyone interested/able to make that, though. How can we translate to a single-frame graphic?

Sure - please do. I still like the pizza delivery idea too, though. :)

Matthew Miller píše v So 15. 10. 2016 v 12:16 -0400: > When I ask what people would like from Fedora, one of the most common > requests is "make it either LTS or rolling release". Since these are > very different thing with very different impact on users, I usually > dig > deeper and find that the real thing is people are worried about > losing > a day or two to upgrading. > > I've been emphasizing for a while now that our answer is to address > that actual pain point, and rather than changing the way we release, > we're solving it by making upgrades easy. And with Fedora 25, it > seems > like we're really getting there. Since it's one of the top things > people present as a problem, and we've got an answer, I think we > should > develop some marketing around it. > > I just updated my system and it took about 26 minutes. I think it'd > be > fun to play with the 1980s pizza chain delivery promise, and have > some > banners and maybe stickers with related slogans and graphics. (Of > course, > Fedora is _always_ free; that should be worked in somehow.) > > What do you all think? Definitely a good idea. I can imagine a video where you start the upgrade process, have a sip of coffee, look back at the monitor and the ugprade is done. Anyone it'd be great to have a video about news in Fedora 25. GNOME has been doing them for some time and they're pretty popular: https://www.y outube.com/watch?v=LhY7rpWXm1Y (they usually get up to 135k views on Youtube, that's a great number). Such videos can also be used at Fedora booths played in loops. Someone did this for F22: https://www.youtube.com/watch?v=bgfnHck_lbI and it got 55k views even though it was not an official video. Generally I think we should expand more into video. I know it's usually more consuming than static graphics, but it gets attention. And sometimes it's not even that difficult. For example, we did a video that showed what people can find at the Fedora booth at LinuxDays. I just grabbed a phone and the video was done and uploaded within 10 minutes and it was played by hundreds of ppl. Jiri P.S. my upgrade to F25 took 15 minutes in total, pretty awesome :)_______________________________________________ Fedora Marketing mailing list -- marketing(a)lists.fedoraproject.org To unsubscribe send an email to marketing-leave(a)lists.fedoraproject.org

Matthew Miller píše v So 15. 10. 2016 v 12:16 -0400: Definitely a good idea. I can imagine a video where you start the upgrade process, have a sip of coffee, look back at the monitor and the ugprade is done. Anyone it'd be great to have a video about news in Fedora 25. GNOME has been doing them for some time and they're pretty popular: https://www.y outube.com/watch?v=LhY7rpWXm1Y (they usually get up to 135k views on Youtube, that's a great number). Such videos can also be used at Fedora booths played in loops.

> I just updated my system and it took about 26 minutes. I think it'd be > fun to play with the 1980s pizza chain delivery promise, and have some > banners and maybe stickers with related slogans and graphics. (Of course, > Fedora is _always_ free; that should be worked in somehow.) > What do you all think? I like the idea. To incorporate that Fedora is free, we could use an "and" instead of "or" as Fedora is better than pizza, it is delivered in under 30 minutes AND it's free.

On 10/24/2016 08:54 PM, Matthew Miller wrote: > On Mon, Oct 24, 2016 at 11:07:36PM +0200, Till Maas wrote: > >> I just updated my system and it took about 26 minutes. I think it'd be >>> fun to play with the 1980s pizza chain delivery promise, and have some >>> banners and maybe stickers with related slogans and graphics. (Of >>> course, >>> Fedora is _always_ free; that should be worked in somehow.) >>> What do you all think? >>> >> I like the idea. To incorporate that Fedora is free, we could use an >> "and" instead of "or" as Fedora is better than pizza, it is delivered in >> under 30 minutes AND it's free. >> > > Nice! Something like "Delivered in under 30 minutes¹ -- and it's always > free²" > > 1 usually depending on network traffic hardware configuration etc etc > fineprint > > 2 no fine print here! > > Hi everyone, I'm jumping onto this discussion rather late. Echoing off of Matthew's original pain point, I can also verify seeing the exact same complaint, at least as far as Twitter and /r/Linux (Reddit) goes. It's a constant back-and-forth sort of complaint, and I do think the key issue is *lack of awareness* over how Fedora has changed in recent releases to make upgrading as painless as possible. So it's important to keep in mind that the *problem* we are trying to solve is an awareness problem (particularly for people who have been around for a while, since my understanding is that many moons ago, it was much more painful). I'm trying to think of ways we can more effectively deliver this message. As an American, I love the original phrase, but I am concerned that it won't translate well across various regions just because of network speeds and other things we can't control. While it's all speculation, I feel like it would be a more difficult promise to deliver on than we anticipate because we're assuming everyone has a steady network connection and also current hardware. I tried doing an upgrade to F25 Beta on an older netbook of mine, and it did not share the same speedy results that I had on my prime laptop. However, the point still stands: Fedora is not painful to upgrade. How do we deliver this message? How can we convey this to the greater audience of Linux users and community? The idea of a short video or graphic for sipping coffee and upgrading, and having it be done in the span of the video / graphic is fair. I think the idea behind this is conveying a few simple things: * Upgrading Fedora is quick * Upgrading Fedora is not a laborious, multi-step process * Upgrading does not require your full attention I am very particular to the idea of having a graphic or video since these are very effective ways of delivering a message, but I think in our case it's a matter of missing video talent to do this (as far as I am aware). So, what are tools we have available to us? * Fedora websites (i.e. branding) * Fedora Magazine * Social media accounts * Announcement mailing list * Community groups on social platforms (i.e. things we *don't* manage) I think the most effective thing we could do NOW to deliver this message is come up with some sort of catchphrase, motto, slogan, etc. and update our official presences with this phrase. Small steps to this would be to update social media account biography boxes and websites with the phrase. Bigger steps would be corresponding content on the Fedora Magazine that is then shared out on the social media or in these community groups. Of course, in the final release announcement, this could be the key line at the top of the announcement (both on the mailing list and in the Magazine). Anything else, I think we would be hard-pressed to do before F25 (even in the event there is a delay for the Nov. 15 release date). To get some gears turning, here's some of my own ideas for a "release slogan" for F25: 1. Fedora 25: Download. Update. Done. (or "Download. Install. Done."??) 2. Fedora 25: A quick upgrade or your money back! 3. Fedora 25: Upgrading never felt so easy 4. Fedora 25: Boot loops aren't anything you have to worry about.[1] 5. Fedora 25: More features. More freedom. Less time. Whether you like these or not, they're intended to help start discussion about things we do like. Please offer your feedback or thoughts here, and if we reach an agreement, we can make an attempt to drive this before F25 (if we hit snags, we can delay a targeted campaign such as this to F26). [1] This is a snarky comment with regards to the Windows 10 boot loop... could be interpreted many ways, but needs more consideration. http://www.extremetech.com/computing/237117-windows-10-updat e-traps-some-systems-in-a-boot-loop-microsoft-promises-fix -- Cheers, Justin W. Flory jflory7(a)gmail.com _______________________________________________ Fedora Marketing mailing list -- marketing(a)lists.fedoraproject.org To unsubscribe send an email to marketing-leave(a)lists.fedoraproject.org