Greg's blog post today (http://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/) has rekindled (no amazon pun intended, i swear!) a thought I had a while back on starting a marketing book club. Mchua and I had discussed it a bit on irc sometime late last year, but I think we were focused on something else at the time, and the idea was lost. Until now! I would like to propose that we have a "book club" for marketing-reading-material, but of course, not limited to marketing team members. The basics of what I'm thinking are: * We start with a book in March. One book per month - at the end of each month, we have an IRC discussion on what we've learned, and how we can apply it to Fedora and what we're working on. Hopefully, everyone will want to do things like blog about what they've read and learned, or write about it to the fedora-mktg mailing list, or add a review to the book club wiki. * Everyone is welcome to join. Nobody is -required- to join. * Books are on our own individual dime (books are good for you! better than coffee!) - we should do our best to pick things that are likely available at the library (ie: not just freshly released last week). If budget for a book is a problem and it can't be found, we should try to accommodate people so they can participate. The goal here (yes, I bang that goal drum a lot!) is to increase our collective knowledge about All Things Marketing, provide a forum for discussing what we've learned, and provide us with some brainstorming and inspiration on things we can do to improve Marketing. Thoughts? Feedback? :) I've made a wiki page to get the ball rolling - hopefully we can work out the minor details (things like, "I have no clue how to run a book club discussion, do you?") between now and March. This is meant to be fun / enriching - not MORE WORK! - so I hope people are interested, and if anyone thinks that one book a month is too much, please say so. http://fedoraproject.org/wiki/Book_Club Cheers! -robyn

On Wed, 2010-01-27 at 21:35 -0800, Ryan Rix wrote: > On Wed 27 January 2010 7:46:41 pm Robyn Bergeron wrote: > > Greg's blog post today > > (http://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/) has > > rekindled (no amazon pun intended, i swear!) a thought I had a while > > back on starting a marketing book club. Mchua and I had discussed it > > a bit on irc sometime late last year, but I think we were focused on > > something else at the time, and the idea was lost. > > > > Until now! I would like to propose that we have a "book club" for > > marketing-reading-material, but of course, not limited to marketing > > team members. > > > > The basics of what I'm thinking are: > > > > * We start with a book in March. One book per month - at the end of > > each month, we have an IRC discussion on what we've learned, and how > > we can apply it to Fedora and what we're working on. Hopefully, > > everyone will want to do things like blog about what they've read and > > learned, or write about it to the fedora-mktg mailing list, or add a > > review to the book club wiki. > > > > * Everyone is welcome to join. Nobody is -required- to join. > > > > * Books are on our own individual dime (books are good for you! better > > than coffee!) - we should do our best to pick things that are likely > > available at the library (ie: not just freshly released last week). > > If budget for a book is a problem and it can't be found, we should try > > to accommodate people so they can participate. > > > > The goal here (yes, I bang that goal drum a lot!) is to increase our > > collective knowledge about All Things Marketing, provide a forum for > > discussing what we've learned, and provide us with some brainstorming > > and inspiration on things we can do to improve Marketing. > > > > Thoughts? Feedback? :) I've made a wiki page to get the ball rolling > > - hopefully we can work out the minor details (things like, "I have no > > clue how to run a book club discussion, do you?") between now and > > March. This is meant to be fun / enriching - not MORE WORK! - so I > > hope people are interested, and if anyone thinks that one book a month > > is too much, please say so. > > > > http://fedoraproject.org/wiki/Book_Club > > > > Cheers! > > > One big YES from me! :-) > > (except for books being better than coffee :P) > > Ryan I hate to be the illiterate mouth breather but I read a book every 6 months if I'm lucky :) I would however love to sit in on the discussions and see what was learned

On Thu, Jan 28, 2010 at 8:16 AM, Paul W. Frields <stickster(a)gmail.com&gt; wrote: > On Thu, Jan 28, 2010 at 12:21:07AM -0500, Justin O'Brien wrote: >> I hate to be the illiterate mouth breather but I read a book every 6 >> months if I'm lucky :) >> >> I would however love to sit in on the discussions and see what was >> learned > > I also have a lot less time to read "real books" these days.  Most of > the reading taking up my time is email, social media, and RSS > feeds. :-) > > But the schedule could be adjusted so even we slowpokes could > participate.  Quarterly maybe?  Just a thought. I dare you to pick up a book by Malcolm Gladwell, read 10 pages of it, and not find time to finish it in the same week. :)

> I dare you to pick up a book by Malcolm Gladwell, read 10 pages of it, > and not have understood his entire thesis so you don't have to. :-D > > > Here's a great one that I couldn't put down: http://www.predictablyirrational.com/

One big YES from me! :-) (except for books being better than coffee :P) Ryan

On Wed, Jan 27, 2010 at 9:46 PM, Robyn Bergeron <robyn.bergeron(a)gmail.com&gt; wrote: > * We start with a book in March.  One book per month - at the end of > each month, we have an IRC discussion on what we've learned, and how > we can apply it to Fedora and what we're working on.  Hopefully, > everyone will want to do things like blog about what they've read and > learned, or write about it to the fedora-mktg mailing list, or add a > review to the book club wiki. Ok, there are some books suggested now on the wiki and I would encourage folks to make suggestions there rather than here.

On Mon, Feb 1, 2010 at 19:40, inode0 <inode0(a)gmail.com&gt; wrote: > On Wed, Jan 27, 2010 at 9:46 PM, Robyn Bergeron > <robyn.bergeron(a)gmail.com&gt; wrote: >> * We start with a book in March.  One book per month - at the end of >> each month, we have an IRC discussion on what we've learned, and how >> we can apply it to Fedora and what we're working on.  Hopefully, >> everyone will want to do things like blog about what they've read and >> learned, or write about it to the fedora-mktg mailing list, or add a >> review to the book club wiki. > > Ok, there are some books suggested now on the wiki and I would > encourage folks to make suggestions there rather than here. So we need > to decide how to choose the book of the month and choose it soon for > March. While I suspect many/most of the people on the list currently > have already read the starfish and the spider I still think it would > be a good book to begin with. Refresh our memory of it and have a > useful discussion about how it relates to the Fedora Project and how > it doesn't. > > We should more widely advertise this too as I think this is > interesting to more than the marketing group. I know I'd like to see > many more ambassadors join. > Since nothing has happened on this topic for a while, John suggested on IRC tonight that we just announce some titles and see how it goes. So here it is: For June: The Starfish and the Spider For July: The Wisdom of Crowds Each one followed by an IRC discussion at the end of each month (#fedora-mktg?), date to be determined. Happy reading! /Lars -- Lars Delhage, Nohup AB RHC{E,X,A,SS,VA} CL{P,E}{9,10} CNI LPIC-2 -- marketing mailing list marketing(a)lists.fedoraproject.org https://admin.fedoraproject.org/mailman/listinfo/marketing

For June: The Starfish and the Spider