12:57 p.m.
This is not particular urgent; just some thoughts that have been
turning over in my mind for a bit.
Our current top-level marketing strategy is based primarily on the
three Fedora editions and their target audiences. We have a secondary
marketing strategy around more focused solutions: for example, the
Python Classroom Lab has the simple target of teachers and instructors.
Or the various desktop spins, which target enthusiasts of the
particular desktop technologies.
I'd love for each Edition WG and Spin/Lab SIG to come up with search
terms that reflect these goals — for example, ranking high for "desktop for
developers" might be a goal for Workstation.
But, specific editions aside, what kind of terms would we like to focus
on? I'd love for Fedora to be seen as the leader in community Linux
distros; should we target simple terms like just *Linux*? Beyond search
engines, do we *want* to market Fedora in that way? Or, do we want to
do the Android-style thing and market Fedora's OS offerings as their
own stand-alone brand?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
1:06 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On 09/18/2017 01:57 PM, Matthew Miller wrote:
Our current top-level marketing strategy is based primarily on the
three Fedora editions and their target audiences.
We talked about this, but right now it's actually product-centric, not
audience-centric (and should probably be the latter.)
We have a secondary
marketing strategy around more focused solutions: for example, the
Python Classroom Lab has the simple target of teachers and instructors.
Or the various desktop spins, which target enthusiasts of the
particular desktop technologies.
Do we really actively market these though?
I'd love for each Edition WG and Spin/Lab SIG to come up with
search
terms that reflect these goals — for example, ranking high for "desktop for
developers" might be a goal for Workstation.
If I search for "developer desktop" the top non-ad hit is
https://www.ubuntu.com/desktop/developers
According to the latest Stack Overflow developer survey
(https://insights.stackoverflow.com/survey/2016), Ubuntu represents
12.3% of developers; Windows is #1 @ 52.5%, OS X #2 @ 26.2%.
In 10 pages of results I didn't get any direct hits for Windows or OS X.
On page 3 I got a single article that referenced Windows for developers.
On page 9 I got a single article referencing the stack overflow survey
and OS X's position on it.
Interestingly, the results for "developer":
1. + 2. developer.apple.com
3. developers.google.com
4. wikipedia entry for developer
5. developer.android.com
6. developers.facebook.com
7. developer.servicenow.com
8. lynda.com developer training
9. indeed.com developer jobs
10. developer.com (looks stuck in 1998)
Note in both these instances Windows is the #1 platform by a long shot....
Search engine position is an easy number to get and compare over time,
but is there convincing evidence that it's meaningful? Is it meaningful
in either of these senses?:
1 - Good position in rankings will help make $THING more popular
2 - Good position in rankings reflects popularity of $THING
Is there something else SEO could potentially provide that I'm missing?
But, specific editions aside, what kind of terms would we like to
focus
on? I'd love for Fedora to be seen as the leader in community Linux
distros; should we target simple terms like just *Linux*? Beyond search
engines, do we *want* to market Fedora in that way? Or, do we want to
do the Android-style thing and market Fedora's OS offerings as their
own stand-alone brand?
Optimizing for "Linux" doesn't seem the right way to go in 2017. e.g.
https://trends.google.com/trends/explore?date=all&q=linux,app
Two of our 3 editions are focused on developer workflows, but we do not
go to conferences that are primarily developer-centric, we do not talk
about or mention topics that are of interest to developers (many
referenced in that survey) on/in any of our external-facing materials
such as our brochure site or any of our marketing materials, save for
Fedora Magazine and the getfedora.org site (the latter could be much better)
As we've discussed, I think maybe merging getfedora.org with
developer.fedoraproject.org and having our main user-focused site
centered around developer topics could help.
Reaching out and giving Fedora a presence where developers are would
also help - here are some ideas -
- development classes on udemy / skillshare / udacity / youtube / etc
showcasing the tech in fedora applied to development problems + skill
mastery
- starting an ambassadors program for developers who are interested in
Fedora to represent us at developer conferences
- seeking out more and deeper developer content for Fedora Magazine
I think at this point in time, without a coherent narrative about what
we have to offer, SEO is not actually useful - we won't target the right
terms. We need a tighter and richer feedback loop with our target
audience to understand what we have to offer and where we need to
improve and we need to work on improving in a visible way towards those
unmet needs. Build the narrative on that. Without a narrative, if we
promote the right thing but we're deficient, it's not going to help it
will hurt; if we promote the wrong thing, it won't help either.
Cheers
~m
3:43 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Tue, Sep 19, 2017 at 02:06:38PM -0400, Máirín Duffy wrote:
> Our current top-level marketing strategy is based primarily on
the
> three Fedora editions and their target audiences.
We talked about this, but right now it's actually product-centric, not
audience-centric (and should probably be the latter.)
Well, the marketing strategy is intended to be audience-centric, but
structured around the editions as a way of organizing the project.
That's somewhat different from whether the website is audience or
edition-centric.
> We have a secondary
> marketing strategy around more focused solutions: for example, the
> Python Classroom Lab has the simple target of teachers and instructors.
> Or the various desktop spins, which target enthusiasts of the
> particular desktop technologies.
Do we really actively market these though?
Secondarily. :)
> I'd love for each Edition WG and Spin/Lab SIG to come up with search
> terms that reflect these goals — for example, ranking high for "desktop for
> developers" might be a goal for Workstation.
If I search for "developer desktop" the top non-ad hit is
That would be an excellent one for us to improve. Right now, Google
webmaster console puts getfedora at 100 for that, although it's
possible that https://developer.fedoraproject.org/ (which I don't
currently have visibility into) scores higher.
Search engine position is an easy number to get and compare over
time,
but is there convincing evidence that it's meaningful? Is it meaningful
in either of these senses?:
1 - Good position in rankings will help make $THING more popular
2 - Good position in rankings reflects popularity of $THING
I think #2 is _probably_ true. And #1 is probably true if advertising
works at all, which it seems to.
We can also get numbers on click-through %. Just being the top result
and never having any resulting traffic is less useful.
Two of our 3 editions are focused on developer workflows, but we do
not
go to conferences that are primarily developer-centric, we do not talk
about or mention topics that are of interest to developers (many
referenced in that survey) on/in any of our external-facing materials
such as our brochure site or any of our marketing materials, save for
Fedora Magazine and the getfedora.org site (the latter could be much better)
I definitely agree.
I think at this point in time, without a coherent narrative about
what
we have to offer, SEO is not actually useful - we won't target the right
terms. We need a tighter and richer feedback loop with our target
audience to understand what we have to offer and where we need to
improve and we need to work on improving in a visible way towards those
unmet needs. Build the narrative on that. Without a narrative, if we
promote the right thing but we're deficient, it's not going to help it
will hurt; if we promote the wrong thing, it won't help either.
Hmmmm. I definitely agree on the importance of getting the narrative
right — and on backing it up with real tech. But I think there's also
low-hanging fruit we can handle to increase visibility.
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
4:15 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
2017-09-19 22:43 GMT+02:00 Matthew Miller <mattdm(a)fedoraproject.org>:
On Tue, Sep 19, 2017 at 02:06:38PM -0400, Máirín Duffy wrote:
> > Our current top-level marketing strategy is based primarily on the
> > three Fedora editions and their target audiences.
> We talked about this, but right now it's actually product-centric, not
> audience-centric (and should probably be the latter.)
Well, the marketing strategy is intended to be audience-centric, but
structured around the editions as a way of organizing the project.
That's somewhat different from whether the website is audience or
edition-centric.
I think the same as Mairin, the latter you mentioned, Matthew.
> > We have a secondary
> > marketing strategy around more focused solutions: for example, the
> > Python Classroom Lab has the simple target of teachers and instructors.
> > Or the various desktop spins, which target enthusiasts of the
> > particular desktop technologies.
> Do we really actively market these though?
Secondarily. :)
Probably we want to make this happen for Python? I never saw any marketing
message for Security, although this is an important market nowadays, and
companies are looking for security specialists. Why not telling them we
have a dedicated spin for that.
Secondarily probably means, we want but didn't until now? :)
>
> > I'd love for each Edition WG and Spin/Lab SIG to come up with search
> > terms that reflect these goals — for example, ranking high for
"desktop for
> > developers" might be a goal for Workstation.
> If I search for "developer desktop" the top non-ad hit is
That would be an excellent one for us to improve. Right now, Google
webmaster console puts getfedora at 100 for that, although it's
possible that https://developer.fedoraproject.org/ (which I don't
currently have visibility into) scores higher.
> Search engine position is an easy number to get and compare over time,
> but is there convincing evidence that it's meaningful? Is it meaningful
> in either of these senses?:
>
> 1 - Good position in rankings will help make $THING more popular
> 2 - Good position in rankings reflects popularity of $THING
I think #2 is _probably_ true. And #1 is probably true if advertising
works at all, which it seems to.
We can also get numbers on click-through %. Just being the top result
and never having any resulting traffic is less useful.
> Two of our 3 editions are focused on developer workflows, but we do not
> go to conferences that are primarily developer-centric, we do not talk
> about or mention topics that are of interest to developers (many
> referenced in that survey) on/in any of our external-facing materials
> such as our brochure site or any of our marketing materials, save for
> Fedora Magazine and the getfedora.org site (the latter could be much
better)
I definitely agree.
Me too.
> I think at this point in time, without a coherent narrative about what
> we have to offer, SEO is not actually useful - we won't target the right
> terms. We need a tighter and richer feedback loop with our target
> audience to understand what we have to offer and where we need to
> improve and we need to work on improving in a visible way towards those
> unmet needs. Build the narrative on that. Without a narrative, if we
> promote the right thing but we're deficient, it's not going to help it
> will hurt; if we promote the wrong thing, it won't help either.
Hmmmm. I definitely agree on the importance of getting the narrative
right — and on backing it up with real tech. But I think there's also
low-hanging fruit we can handle to increase visibility.
Yes, but this returns on your first question. If you like to get the users
we are targeting we should not go for Linux terms or researches.
Fedora has a different target, and if we really go for that, then also
ranking will be better.
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
_______________________________________________
council-discuss mailing list -- council-discuss(a)lists.fedoraproject.org
To unsubscribe send an email to council-discuss-leave@lists.
fedoraproject.org
--
Robert Mayr
(robyduck)
10:52 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
Well, the marketing strategy is intended
to be audience-centric, but
structured around the editions as a way
of organizing the project.
That's somewhat different from whether > the website is audience or
edition-centric.
"Marketing strategy" sounds more formal and organized than what I am familiar
with and aware of. Are there any pointers to specifics on this, outside of the website
efforts? I am interested because a formalized strategy would help us make design decisions
about collateral / materials we're asked to create on the design team.
> We have a secondary
> marketing strategy around more focused solutions: for example, the
> Python Classroom Lab has the simple target of teachers and instructors.
> Or the various desktop spins, which target enthusiasts of the
> particular desktop technologies.
Do we really actively market these though?
Secondarily. :)
This thread is the first time I heard of the Python Classroom Lab. It sounds like an
awesome project.
>
Search engine position is an easy number to get and compare over time,
but is there convincing evidence that it's meaningful? Is it meaningful
in either of these senses?:
1 - Good position in rankings will help make $THING more popular
2 - Good position in rankings reflects popularity of $THING
I think #2 is _probably_ true. And #1 is
probably true if advertising
works at all, which it seems to.
A bunch of data I referenced was snipped wrt specific terms and results I saw; I am
wondering if you can corroborate them w the tool you have?
I dont understand how #2 can be true if the #1 ranked dev desktop by far and #2 ranked
desktop by quite a lot arent reflected in the results at all. How can it reflect whats
going on when 75% of the dev desktop base (win 50 + os x 25) isnt reflected?
Of course advertising works, but SEO isnt advertising. None of this works without data.
You need data to drive SEO. You need information about the audience youre targeting to
even know what you're optimizing for so it's relevant and not unnaturally forced
into your content. Do we have these marketing data resources?
I think cleaning up the metadata on our site and keeping content fresh etc - these are
good things. There's a good oppty here to clean things up, make our message clearer,
update things and maybe even institute better processes / initiatives for keeping them
fresh. However, lacing our site with keywords and stuffing our page titles with buzzwords
to vy for the attention of a bot whose algorithm changes daily is not ok. The core
function of the website is to communicate a readable message to humans, right? Let's
not compromise the consistent and coherent voice we've established....
~m
11:30 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
Hi team,
I see several things going on here.
1. Targeted oriented campaigns:
We already have 2 tickets to talk/discuss this [1][2]. We had feedback for
some weeks but now both are kind of dead. People looks like just discuss
things when Matt write an email, not in the tickets or in the meetings.
2. Interest:
I don't want to sound like if I'm complaining but this is an example:
This thread is the first time I heard of the Python Classroom Lab. It
sounds like an awesome project.
Of how people inside the project is not reading neither the Talking Point
nor the annoucements, so: What can we wait outside the project? (please,
don't take this like an attack, it's just quotting an interesting thing
that we supose to highlight, even when there is an article in the magazine
for it [3])
If we really want to push things better in the marketing strategies and in
the team in general a good idea is to concrete ideas, attend meetings and
read/create/use the ticketing system.
3. Involvement:
We don't have an specific topic in the marketing strategies, we are focused
in finishing the Talking Points that supose to help people to promote the
use of the distro. Please read this carefully "promote the use of the
distro". I never felt an urgent desire to promote developing environments,
or specific topics; we just cover the changes and the bleeding/leading tech
included in each release. One of the more important things about why this
is happening, IMHO, is because there isn't a lot of people doing Marketing.
The Marketing team have a lot of things, like Social Networks presence,
with Twitter, Facebook, the Magazine and Telegram, also we supose to have
contact with media (news blogs or anything here), that I have never seen.
Normally you can see the news sites copying from the ML or the release
announcements. I'm probably wrong on this, but really if these contacts
exists are not reflected in ML or anywhere (wiki page about media contacts
is outdated).
I wasn't here when the strategy about "Fedora <3 Python" came out or
when
it was planned, but that was the last strategy really planned.
4. Topics:
We need to define what we want to do and call people to help in each
specific topic. For example, to do this:
I'd love for each Edition WG and Spin/Lab SIG to come up with
search
terms that reflect these goals
But honestly, even for collecting the Talking Points, reach each team is
really a pain. Nobody answer anything, we normally intersect teams in their
meetings and some of them are responsives, others aren't. So, ideally we
need to recruit people to help in marketing that works in each WG/SIG.
Also, if we are going to extend our topics to promote Fedora in the "target
audiences" we need people that can write about each topic, with technical
knowledge. I mean, it isn't like just say: "we want to promote Fedora as a
great distro for developing in python", we need people that can help with
writting about how to setup a python environment, what tools are included
in Fedora for that, how is the Python Classroom Lab ready to work with
python, that is not in the Workstation edition; and these kind of questions
need to be answered for each topic that we can come out.
Conclusions:
If we really want to help to promote Fedora for a specific topic, we need
to involve people that can really talk about that topic. It won't be to
just come up with the idea of make Fedora promoted like the best for do X o
Y. I'm really agree with the idea of promote Fedora in different
environments, like developers, media producers, different desktops, and all
the targets we can come up with, but we need the help of the poeple that is
using Fedora in those environments.
Br,
[1] https://pagure.io/fedora-marketing/issue/245
[2] https://pagure.io/fedora-marketing/issue/248
[3] https://fedoramagazine.org/introducing-python-classroom-lab/
--
Eduard Lucena
Móvil: +56975687314
GNU/Linux User #589060
Ubuntu User #8749
Fedora Ambassador Latam
1:51 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Wed, Sep 20, 2017 at 01:30:32PM -0300, Eduard Lucena wrote:
1. Targeted oriented campaigns:
We already have 2 tickets to talk/discuss this [1][2]. We had feedback for
some weeks but now both are kind of dead. People looks like just discuss
things when Matt write an email, not in the tickets or in the meetings.
Lesson learned: write more email. :)
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
11:31 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Tue, Sep 19, 2017 at 11:52:39PM -0400, Máirín Duffy wrote:
> Well, the marketing strategy is intended
> to be audience-centric, but
> structured around the editions as a way
> of organizing the project.
> That's somewhat different from whether > the website is audience or
> edition-centric.
"Marketing strategy" sounds more formal and organized than what I am
familiar with and aware of. Are there any pointers to specifics on
this, outside of the website efforts? I am interested because a
formalized strategy would help us make design decisions about
collateral / materials we're asked to create on the design team.
Agreed, an overarching, authoritative strategy, written down and
maintained, would help a lot for these types of discussions and
supporting work.
> Search engine position is an easy number to get and compare over
time,
> but is there convincing evidence that it's meaningful? Is it meaningful
> in either of these senses?:
>
> 1 - Good position in rankings will help make $THING more popular
> 2 - Good position in rankings reflects popularity of $THING
> I think #2 is _probably_ true. And #1 is
> probably true if advertising
> works at all, which it seems to.
A bunch of data I referenced was snipped wrt specific terms and
results I saw; I am wondering if you can corroborate them w the tool
you have?
I dont understand how #2 can be true if the #1 ranked dev desktop by
far and #2 ranked desktop by quite a lot arent reflected in the
results at all. How can it reflect whats going on when 75% of the
dev desktop base (win 50 + os x 25) isnt reflected?
Of course advertising works, but SEO isnt advertising. None of this
works without data. You need data to drive SEO. You need information
about the audience youre targeting to even know what you're
optimizing for so it's relevant and not unnaturally forced into your
content. Do we have these marketing data resources?
I think cleaning up the metadata on our site and keeping content
fresh etc - these are good things. There's a good oppty here to
clean things up, make our message clearer, update things and maybe
even institute better processes / initiatives for keeping them
fresh. However, lacing our site with keywords and stuffing our page
titles with buzzwords to vy for the attention of a bot whose
algorithm changes daily is not ok. The core function of the website
is to communicate a readable message to humans, right? Let's not
compromise the consistent and coherent voice we've established....
There are already quite a few searchable bits in the source behind the
page. We could of course work with those without affecting the
content. But doing so without clearly supporting a coherent strategy
probably isn't going to have a huge effect on Fedora's popularity.
I also don't think anyone's saying the website is deficient -- IMHO
it's the best it's been in a *long* time. I'm all for improving or
reworking the content to be fresh, timely, and high value. It needn't
be an artificial function of trying to "game" SEO. Maybe we should
start with the authoritative written strategy mentioned above.
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
The open source story continues to grow: http://opensource.com
8:09 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Wed, 2017-09-20 at 12:31 -0400, Paul W. Frields wrote:
On Tue, Sep 19, 2017 at 11:52:39PM -0400, Máirín Duffy wrote:
<snip>
Agreed, an overarching, authoritative strategy, written down and
maintained, would help a lot for these types of discussions and
supporting work.
<snip>
There are already quite a few searchable bits in the source behind
the page. We could of course work with those without affecting the
content. But doing so without clearly supporting a coherent strategy
probably isn't going to have a huge effect on Fedora's popularity.
I also don't think anyone's saying the website is deficient -- IMHO
it's the best it's been in a *long* time. I'm all for improving or
reworking the content to be fresh, timely, and high value. It
needn't be an artificial function of trying to "game" SEO. Maybe we
should start with the authoritative written strategy mentioned above.
I just wanted to put my .02 in that this discussion sounds like a
valuable one. I am glad to see everyone trying to find a happy balance
between 'get it done' and 'red tape rules', but at the same time
seeking structure for the sake of guiding decisions and enabling
volunteers to 'do stuff'.
~ Charles
8:42 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Tue, Sep 19, 2017 at 11:52:39PM -0400, Máirín Duffy wrote:
I think cleaning up the metadata on our site and keeping content
fresh etc - these are good things. There's a good oppty here to clean
things up, make our message clearer, update things and maybe even
institute better processes / initiatives for keeping them fresh.
However, lacing our site with keywords and stuffing our page titles
with buzzwords to vy for the attention of a bot whose algorithm
changes daily is not ok. The core function of the website is to
communicate a readable message to humans, right? Let's not compromise
the consistent and coherent voice we've established....
The core function of a website doesn't matter if people looking for it
can't find it. As a case in point, people looking for "Fedora Media
Writer" get
https://developers.redhat.com/blog/2016/04/26/fedora-media-writer-the-fas...
as the first hit. That's at least associated with our sponsor and not
entirely foreign, but I'd think we'd want
https://fedoramagazine.org/make-fedora-usb-stick/ or even
https://getfedora.org/workstation/download/ to outscore it.
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
9:03 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On 09/26/2017 09:42 AM, Matthew Miller wrote:
On Tue, Sep 19, 2017 at 11:52:39PM -0400, Máirín Duffy wrote:
> I think cleaning up the metadata on our site and keeping content
> fresh etc - these are good things. There's a good oppty here to clean
> things up, make our message clearer, update things and maybe even
> institute better processes / initiatives for keeping them fresh.
> However, lacing our site with keywords and stuffing our page titles
> with buzzwords to vy for the attention of a bot whose algorithm
> changes daily is not ok. The core function of the website is to
> communicate a readable message to humans, right? Let's not compromise
> the consistent and coherent voice we've established....
The core function of a website doesn't matter if people looking for it
can't find it. As a case in point, people looking for "Fedora Media
Writer" get
https://developers.redhat.com/blog/2016/04/26/fedora-media-writer-the-fas...
as the first hit. That's at least associated with our sponsor and not
entirely foreign, but I'd think we'd want
https://fedoramagazine.org/make-fedora-usb-stick/ or even
https://getfedora.org/workstation/download/ to outscore it.
Sure, like I said, using this as an opportunity to clean up / better the
metadata to improve those results is a great idea. I just want to make
sure we don't start working keywords unnaturally into the text or gaming
for territory that is too generic.
I would think the first step would be to come up with an inventory of
those things we want to ensure come up in the results - what are the
terms, and what pages do we want to appear prominently for them. Maybe a
good approach would be to come up with a task list of things we want
people to be able to do with the website(s), then test them and see what
users search for / how they approach it, and use that to develop the
inventory of keywords to optimize?
~m
9:08 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Tue, Sep 26, 2017 at 10:03:56AM -0400, Máirín Duffy wrote:
I would think the first step would be to come up with an inventory
of
those things we want to ensure come up in the results - what are the
terms, and what pages do we want to appear prominently for them.
Yes — see back to my first message in this thread. :)
Maybe a good approach would be to come up with a task list of things
we want people to be able to do with the website(s), then test them
and see what users search for / how they approach it, and use that to
develop the inventory of keywords to optimize?
That sounds awesome.
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
1:31 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
Honestly, the ideal thing to do would be to market it as it is: "Fedora
Linux," It gives our distribution some independence. We should also start
focusing on the market of testers. Because we are a bleeding edge distro.
The android path seems like a better method to reach the kind of people
that Fedora seems to reach in its current marketing approach. Bleeding edge
testers, If we wanted to market it towards your typical computer user, the
development team needs to make a LTS edition. Imagine a more true-to-fedora
version of the Chapeau remix. Chapeau is honestly a few steps ahead of us
in marketing to normal-PC users. The faster we can turn Fedora into the
first result when someone searches "Beginner Linux" The larger amount of
people we could be promoting Fedora, linux, and programming to could help
the Fedora distro massively. But we need to get in contact with the
development team regarding making an LTS Edition
On Mon, Sep 18, 2017 at 10:57 AM, Matthew Miller <mattdm(a)fedoraproject.org>
wrote:
This is not particular urgent; just some thoughts that have been
turning over in my mind for a bit.
Our current top-level marketing strategy is based primarily on the
three Fedora editions and their target audiences. We have a secondary
marketing strategy around more focused solutions: for example, the
Python Classroom Lab has the simple target of teachers and instructors.
Or the various desktop spins, which target enthusiasts of the
particular desktop technologies.
I'd love for each Edition WG and Spin/Lab SIG to come up with search
terms that reflect these goals — for example, ranking high for "desktop for
developers" might be a goal for Workstation.
But, specific editions aside, what kind of terms would we like to focus
on? I'd love for Fedora to be seen as the leader in community Linux
distros; should we target simple terms like just *Linux*? Beyond search
engines, do we *want* to market Fedora in that way? Or, do we want to
do the Android-style thing and market Fedora's OS offerings as their
own stand-alone brand?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
_______________________________________________
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To unsubscribe send an email to marketing-leave(a)lists.fedoraproject.org
3:09 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
CentOS is basically LTS without a user friendly desktop.
On 09/19/2017 09:31 PM, Sean robinson wrote:
> Honestly, the ideal thing to do would be to market it as it is: "Fedora
> Linux," It gives our distribution some independence. We should also
> start focusing on the market of testers. Because we are a bleeding edge
> distro. The android path seems like a better method to reach the kind of
> people that Fedora seems to reach in its current marketing approach.
> Bleeding edge testers, If we wanted to market it towards your typical
> computer user, the development team needs to make a LTS edition. Imagine
> a more true-to-fedora version of the Chapeau remix. Chapeau is honestly
> a few steps ahead of us in marketing to normal-PC users.**The faster we
> can turn Fedora into the first result when someone searches "Beginner
> Linux" The larger amount of people we could be promoting Fedora, linux,
> and programming to could help the Fedora distro massively. But we need
> to get in contact with the development team regarding making an LTS Edition
>
> On Mon, Sep 18, 2017 at 10:57 AM, Matthew Miller
> <mattdm(a)fedoraproject.org <mailto:mattdm@fedoraproject.org>> wrote:
>
> This is not particular urgent; just some thoughts that have been
> turning over in my mind for a bit.
>
> Our current top-level marketing strategy is based primarily on the
> three Fedora editions and their target audiences. We have a secondary
> marketing strategy around more focused solutions: for example, the
> Python Classroom Lab has the simple target of teachers and instructors.
> Or the various desktop spins, which target enthusiasts of the
> particular desktop technologies.
>
> I'd love for each Edition WG and Spin/Lab SIG to come up with search
> terms that reflect these goals — for example, ranking high for
> "desktop for
> developers" might be a goal for Workstation.
>
> But, specific editions aside, what kind of terms would we like to focus
> on? I'd love for Fedora to be seen as the leader in community Linux
> distros; should we target simple terms like just *Linux*? Beyond search
> engines, do we *want* to market Fedora in that way? Or, do we want to
> do the Android-style thing and market Fedora's OS offerings as their
> own stand-alone brand?
>
>
> --
> Matthew Miller
> <mattdm(a)fedoraproject.org <mailto:mattdm@fedoraproject.org>>
> Fedora Project Leader
> _______________________________________________
> Fedora Marketing mailing list -- marketing(a)lists.fedoraproject.org
> <mailto:marketing@lists.fedoraproject.org>
> To unsubscribe send an email to
> marketing-leave(a)lists.fedoraproject.org
> <mailto:marketing-leave@lists.fedoraproject.org>
>
>
>
>
> _______________________________________________
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>
3:51 p.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
On Tue, Sep 19, 2017 at 11:31:34AM -0700, Sean robinson wrote:
Honestly, the ideal thing to do would be to market it as it is:
"Fedora
Linux," It gives our distribution some independence.
Independence from what?
We should also start focusing on the market of testers.
Is there a market of testers? Who are they, what do they want? Are they
interested in testing all things, or just certain specific things?
Because we are a bleeding edge distro.
We aren't, though. We strive to be a leading edge distro *without* the
blood.
The android path seems like a better method to reach the kind of
people
that Fedora seems to reach in its current marketing approach. Bleeding edge
testers, If we wanted to market it towards your typical computer user, the
development team needs to make a LTS edition. Imagine a more true-to-fedora
version of the Chapeau remix. Chapeau is honestly a few steps ahead of us
in marketing to normal-PC users. The faster we can turn Fedora into the
first result when someone searches "Beginner Linux" The larger amount of
people we could be promoting Fedora, linux, and programming to could help
the Fedora distro massively. But we need to get in contact with the
development team regarding making an LTS Edition
Is "beginner linux" what we want? How does that match with testers, or
with leading or "bleeding" edge?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
10:41 a.m.
New subject: Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
I'm sorry, I didn't make it clear what I was trying to say. I was saying we
should make a LTS edition for beginners and keep the current edition of
Workstation for testers.
On Tue, Sep 19, 2017 at 1:51 PM, Matthew Miller <mattdm(a)fedoraproject.org>
wrote:
On Tue, Sep 19, 2017 at 11:31:34AM -0700, Sean robinson wrote:
> Honestly, the ideal thing to do would be to market it as it is: "Fedora
> Linux," It gives our distribution some independence.
Independence from what?
> We should also start focusing on the market of testers.
Is there a market of testers? Who are they, what do they want? Are they
interested in testing all things, or just certain specific things?
> Because we are a bleeding edge distro.
We aren't, though. We strive to be a leading edge distro *without* the
blood.
> The android path seems like a better method to reach the kind of people
> that Fedora seems to reach in its current marketing approach. Bleeding
edge
> testers, If we wanted to market it towards your typical computer user,
the
> development team needs to make a LTS edition. Imagine a more
true-to-fedora
> version of the Chapeau remix. Chapeau is honestly a few steps ahead of us
> in marketing to normal-PC users. The faster we can turn Fedora into the
> first result when someone searches "Beginner Linux" The larger amount of
> people we could be promoting Fedora, linux, and programming to could help
> the Fedora distro massively. But we need to get in contact with the
> development team regarding making an LTS Edition
Is "beginner linux" what we want? How does that match with testers, or
with leading or "bleeding" edge?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
_______________________________________________
Fedora Marketing mailing list -- marketing(a)lists.fedoraproject.org
To unsubscribe send an email to marketing-leave(a)lists.fedoraproject.org
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15 comments
8 participants
participants (8)
-
Benson Muite -
charles profitt -
Eduard Lucena -
Matthew Miller -
Máirín Duffy -
Paul W. Frields -
Robert Mayr -
Sean robinson