Justin,
Thanks for the well-considered reply. I'm going to reply out of order delete a lot of quote for readability's sake, but I hope I address the main substance.
On Sun, Apr 14, 2019 at 6:05 PM Justin W. Flory jflory7@gmail.com wrote:
One way to generate more ideas is to consider asking Ambassadors / Advocates how they keep up with Fedora news today. Have we ever asked our contributor community this? What if we designed a short questionnaire to help inform a better strategy to guide the Marketing Team's work and get the most value out of volunteer contributor time?
I'm not aware of such a survey, but I'm not sure we even need to go to that length initially. If someone can step forward and say "I use the Talking Points in this way" then that's something to start with. It's not currently clear that anyone is consuming the talking points.
The Marketing Team needs external support to be more relevant in Fedora today. This guidance could take form of evaluating ways to better return on value of volunteer time.
Yes and no. The team does need external support, but I don't think guidance about how to better use volunteer time is very useful until we have volunteer time to spend. Eduard, Alberto, and others have done great work, but from what I can tell, haven't been able to devote much time for the last few months. The lack of meetings, mailing list traffic, and ticket traffic say to me that we don't really have any volunteer timne to spend. A better starting point for Mindshare to provide support would be to help recruit more contributors to the team.
For example, what if instead of producing wiki page talking points, we shifted to Fedora Magazine "feature profiles" that hinted at what is coming in the next Fedora release?
That might work, assuming we have people to work on them. (Arguably, a change in focus might make contribution more appealing). But that's a more public-facing deliverable, whereas the the talking points are geared largely toward "internal" audiences. So we can discuss the relative priorities of the two tasks, but it's not really a matter of one replacing another.
I agree that this work is useful but I disagree that it should be the responsibility of the Marketing Team to push this work. I believe this role should be taken by the Mindshare Committee. (deletia) What and how does the Marketing Team need to communicate to the Design Team for this to happen and for the work to be utilized by Ambassadors / Advocates?
Assuming "this work" refers to the internal Red Hat ad section you replied to, I disagree with your disagreement. Mindshare should be setting the overall strategy, but the decision about what words should go on the ad — and sending that along to the design team — should belong with the marketing team. We can start with marketing opening a design ticket, since that's how the design team has said they like to work. If at some point Mindshare decides they want it to work another way, then that's fine, but this seems like something that marketing and design can agree on together.