Hi There, Part 6 - Automation, The Great Obsession!
by From Graham Callingwood. The Top Page Guru
Hi There,
Day - 6 Automation - The Great Obsession
As your online profits grow, you will, I hope, become wonderfully
obsessed about Automation.
In a sense, Automation is the overlooked magic of the internet.
It's what enables you to create such significant products, often at
extremely low cost.
The key here is to get the automation in place early in your online
life. Then, when you implement all of the leading edge internet
marketing strategies that we cover, you don't just make money - but
you do it with ease. The alternative can be an administrative
nightmare. Here are the key areas of automation to be focused on:
1 Your Automated Sales Team - Google. I estimate that I would need a
sales team of around ten people to bring in the customers that
those nice people at Google generate for me. Your Google Adwords
campaign is your automated sales team. They work 24/7 for you and
they don't take sickies. It's totally automated and truly amazing.
However if it is not set up properly it could be very expensive so be
careful with this one.
If you have an AdWords campaign and want to reduce the costs dramatically
and increase sales then get my FREE five day AdWords course called "How to
CUT AdWords costs and INCREASE AdWords Sales!"
Press here to get your FREE five day course!
If you are having problems with your adWords being too expensive,
before giving up on it send an email to my adwords team and we will
have a look at it for you. We probably can save you up to 50% OFF
your monthly fee. For more information about this please press here
and send to me an email.
Not to be overlooked is your ranking on the natural listings of the
search engines. Get a high ranking and the traffic will automatically
flow in. I have tried not to push the Top Page Guru Search Engine
optimization service and want to keep nuetral but in eleven years of
web site marketing and SEO I have come across so many useless SEO
companies I feel compelled to encourage you to look at my SEO service.
I really can do the job! Please check it out at www.toppageguru.com
2 Your automatic Lead Generator - Your Website Your site should be
set up to generate leads automatically by capturing peoples'
contact details and communicating to them immediately. It's
essential that this all happens without any human involvement,
because otherwise, as the website grows, the process will become
un-manageable.
3 Your Automatic Payment System - Your Shopping Cart and Merchant
Account
Getting these two areas right is often overlooked. How you
structure your shopping cart will have a big impact on sales. Make
sure that you test the system regularly and get a couple of
friends/family members to try out the shopping cart and tell you
any elements that put them off. 'Abandonment' (people leaving the
shopping cart without completing the process) is an issue for all
of us. It's losing you money and it's losing me money. The only
question is, how much and are we doing all we can to reduce it?
4 The Automatic Follow Up Sequence - Your Autoresponder This is
VITAL. Your autoresponder is the system that allows you to automate
your entire email process, from capturing email addresses, to
sending out follow up sequences and personalizing emails. It all
gets done automatically while you sleep. The scalability of an
autoresponder is wonderful. It involves the same amount of work on
your part whether you have fifty emails or five thousand.
If you want to try this but dont know how to set up an auto responder
please press here and send to me an email and I will send to you more
information on how to set this up on your site.
Enjoy the Automation obsession. It's one of the most thrilling and
profitable elements of online life today.
Next I will tell you about one of the most powerful marketing
tools you'll ever have at your disposal and its FREE!
Best Wishes,
Graham Callingwood
Author of "Make my website work!"
The Top Page Guru
www.toppageguru.com
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