Hi There,
Today I am going to tell you how to get more people
to give you
their names and email addresses.
Part 2 - A Simple Strategy
to Increase the Responses on Any
Web Page - The Squeeze
Page.
Once again
remember that your website profits depend on two
things:
1. The number of visitors you get
and
2. How many of those visitors take action and buy
something from
you. It really is that simple!
And
you also know every page on your web site exists for a purpose
- and most
often that purpose is going to be to get your visitor to
take
some kind of action, whether it's to leave their
details and
subscribe to your mailing list, buy something, or even just to
click
on a button to go to another
page.
One of the most powerful of methods to get people to leave you
their
name and email address is the "squeeze page".
A "squeeze page"
is a web-page where you "squeeze" the visitor's
details out of them,
usually an email address and their first name.
That allows you to start
emailing them so you can build a
relationship and eventually start selling to
them.
The ideal squeeze-page has very little on it save the fields
for the name
and email address, a "Submit" button and some copy giving them a reason
why they ought to continue.
Your goal is to start a
relationship with them and the best way to
start a relationship is by giving
them a gift for FREE so begin the
relationship by giving and offer them
something useful, informative
and with some perceived value. Other than these
minimal fields,
there is nothing else to look at and nowhere else to
go.
For an example of a "Squeeze page" have a look at this
An
Example Squeeze page
You also should realize you're paying for your
traffic. Think about it.You are paying for hosting, the yearly domain name fee, perhaps you use
AdWords or other pay per click advertising ect.... so one way or another
you are paying for that visits... and
every visitor who visits your site
without
leaving their details is an
opportunity lost, a sale
lost and money wasted.
If you want
to really get going and make the squeeze page more
powerful than ever is with
a video!
Don't be frightened off by this. Technology has
advanced to the
point where now it's now cheap and easy to put your own
videos on
line for visitors to watch on your squeeze pages. Even a
dedicated
hosting company (i.e. not YouTube, although this service does
have
its place), costs just a few pounds a month.
Why video?
First it means you don't need to hire a copywriter, or
learn to write your
own copy. It's almost counter intuitive, but
you'll find the more natural and
less formal your videos are, the
better responses you're going to get. All
you need is a minimal
script (don't read from it!) to make sure you get all
the points in
- remember AIDA, Attention, Interest, Desire,
Action.
The second reason to use video is it's just so
powerful.
You're not only putting your personality into your marketing
but
you're also using all the natural talents and abilities every child
is
born with to persuade people to do what you want them to do -
your facial
expressions, body language and voice intonation all add
up to a very powerful
and persuasive message indeed. So give it a
go - it won't take you more than
a few hours to set up a squeeze
page WITH video and start testing the
results.
I think you'll be pleasantly surprised. It can double
your sales!
Next we are going to get down to the nitty gritty
because
although you may like the idea of getting the names and
email
addresses of people who visit your site, your site still
has to
bear the burden of the sale or inquiry!
So is it up to the JOB! Can your
web site sell and
really
convert?
Next we will find out and I will show you how this can be
done.