Hi There, Part 5 - How To Close The 'Almost Sale'

Hi There, Day 5 - How To Close The 'Almost Sale' You've done all the work and followed the tips and strategies and now you're using your website to get your site visitors' details in exchange for some valuable free gift or information. And you've increased traffic, and even knuckled down to some solid email marketing. And, not wanting to miss any chance of a sale, you've also sent your visitors to a sales page after they've given you their email details. You're making some sales. But, as always, it would be nice to be making a few more. In fact, it'd also be good to capture some of the details of the visitors who "bounce" from your website and leave even before they've claimed their free gift. What can you do? Well, you can use what's called an "exit popup". Popup windows are windows which your browser opens up in response to an action - say when a button is clicked, or, more commonly, when you arrive at or leave a web page. Now, I know popups have had some bad press. And rightly so, in many cases. They can be intrusive, aggravating and, occasionally downright rude. For this reason, while I wouldn't say don't use them, I would say be very careful about how you do use them and make sure you're doing some solid testing. But exit-popups are a little different, especially as you have little to lose by using them. They appear, as the name suggests, when the site-visitor navigates away from your site. If they're navigating away from your page, then you really do have nothing to lose by giving this a go - because they've seen your offer for the free report or whatever, and at this point and on this occasion you've failed to make the "sale". Press here to see an exmple of an exit pop up. Since you've paid for them to be there, either by using Adwords or the investment in your Internet Marketing and SEO efforts, it makes sense to have one last go at winning them over, doesn't it? In either case, from your page, you should use the exit pop to politely repeat your call to action and restate the benefits and any deadline. In essence, try to make the sale one last time. You can even "apologise" for using a popup, and tell them you did it only because you didn't want them to miss out. If it's subtly done, this doesn't have to sound too cheesy! One word of caution, though: do NOT make a lower-priced offer or throw in more and more bonuses. In my experience if someone isn't buying it's not the price you're asking -- rather it's the value you're presenting. Cutting the price or throwing in bonuses at this late stage just seems desperate and even a touch dishonest. If you feel you want to offer something more, your safest bet is to extend, strengthen or expand your guarantee. This is easy to justify to them with words like, "I realise you're sceptical because you're leaving, so I'm willing to take even more risk on my own shoulders". Rather than diminishing the value of what you're offering by cutting the price, you're actually increasing the value, simply because you're showing even more confidence in it. As I say, popups can be tricky and they're worth testing carefully, but in my experience exit popups are definitely worth trying. You might just be pleasantly surprised. If you want to try this but dont know how or what software to use please press here. I will be happy to tell you the best way to do it and the best software to use. Next we are going to discuss automation, the overlooked magic of the internet Automation- The Great Obsession Best Wishes, Graham Callingwood Author of "Make my website work!" The Top Page Guru www.toppageguru.com To unsubscribe please Press Here This is a B2B communication. If you have received this in error please accept our apologies and press the above button to be removed.