Marketing FAD day 2 logs
by Mel Chua
IRC logs from today are available at
https://fedoraproject.org/wiki/Marketing_FAD_2010#Event_Reports. Once
again, we transcribed *everything* - thanks to all the onsite attendees
for helping with the notes, and to all our remotees for being so patient!
Today's logs refer to a lot of gobby docs. Info on gobby is at
https://fedoraproject.org/wiki/Gobby - the documents referred to are
still up there in their original form. At some point we'll have to make
them more permanent.
Can people who've been blogging do me a favor and link their blog posts
to the appropriate section of the wiki? Thanks!
--Mel
14 years, 2 months
Marketing FAD Day 1, Afternoon: Summary, Logs, Blogs, plus UPCOMING AWESOMENESS
by Robyn Bergeron
AFTERNOON ROUNDUP:
Logs from afternoon, Day 1 of Marketing FAD are available to read at:
http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03...
For those who haven't checked yet, we have a number of posts up on
Planet relating to what we accomplished today.
To summarize homework from today - I'm snipping from the IRC logs here:
rrix - MARKETING PLAN wiki page, planet post and marketing post
yn1v, w/help from rbergeron - Goals/Braindump consolidation of pages
spevack: writing a blog post about two different types of spins:
strategic v. cosmetic
NO ONE (for now) attracting marketing contributors plan
rbergeron: to create prelim survey stuff for tomorrow or monday for the RH gurus
rbergeron: survey stuff being delayed until Tomorrow evening for LATE
NIGHT HAPPY FUN TIME
ke4qqq: nail down happy fun hacking survey packaging fun time
wonderer: media posting, and get everyone to post blag posts and whatnot
rharrison: clean up the FAD wiki page
21:53:21 <spevack> #action EVERYONE read the Red Hat Story pdf
21:53:38 <spevack> #link http://mspevack.fedorapeople.org/red-hat-story.pdf
TODAY'S BLOGS / MEDIA:
http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-pla...
http://www.nalley.me/david/?p=228
http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-ad...
http://spevack.livejournal.com/101818.html
http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/
http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-gett...
Robyn's Photos: http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/
More Robyn Photos:
http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/
wonderer's Photos: http://www.flickr.com/photos/wonderer/sets/72157623490660907/
TOMORROW'S UPCOMING AWESOMENESS:
For reference, here's our agenda:
http://fedoraproject.org/wiki/Marketing_FAD_2010#Day_2_.28Sunday.2C_March...
Remember to read the Red Hat Story prior!!!
http://mspevack.fedorapeople.org/red-hat-story.pdf
We have some of the Red Hat brand folks coming in - here are some of
the questions that we came up with to discuss with them (cut/paste
from IRC, we also have them written on the whiteboard):
21:57:08 <rrix> spevack: lists qusetions for the red hat brand folks
21:58:36 <rrix> 1) How did you determine the fundamentals of the RH
brand? What was that process like? How long did it take? Is it at a
steady state now?
21:58:52 <rrix> 2) What is the fedora brand, IYHO?
21:59:58 <rrix> 2.1) Do the 4F's make sense? What should we consider
when growing the fedora brand?
22:01:13 <inode0> Do the 4 F's make sense to the people who enhance
the Fedora brand? :)
22:01:41 <rrix> 3) What is the relationship between Branding + Marketing?
22:01:58 <stickster> inode0: Was that a serious question?
22:02:03 <rrix> inode0: is that a question to ask them, or us :)?
22:02:05 <inode0> yes, actually
22:02:20 <stickster> inode0: Who are the people to whom you refer?
22:02:23 <inode0> I think it is more important that contributors get
it than anyone else
22:02:25 * stickster looking to establish context
22:02:29 <rrix> 4) How do you measure the success of a brand?
22:02:39 <stickster> inode0: That's not a question for the RH Brand guys though
22:02:56 <stickster> That definitely *is* a question any Fedora
Branding guidance should be able to answer.
22:03:08 <rrix> 5) How do you massage a brand?
22:03:08 <inode0> No, it was a question to you guys to keep in mind
when they say no, the 4F's don't make sense to them
22:03:16 <stickster> inode0: Well, of course :-)
22:03:26 <stickster> If we can't answer it, we have a big problem
22:03:34 <stickster> But that's why pages like [[Foundations]] exist
22:03:46 <stickster> I'm interested in hearing the questions *they*
ask without having read those pages
22:04:04 <stickster> And if we can answer them readily, then I would
say the answer to your question is, "At least some of them do."
22:04:15 <stickster> And if "some" is not big enough, we need to
continue to (1) Educate
22:04:30 * stickster points back at new skeleton marketing plan for
the "(1) Educate" part
22:04:43 <rrix> 2.05) Do the Foundations make sense? Do they provide a
strong foundation?
22:04:53 <rrix> (underlined and starred)
22:05:36 <rrix> 5.5) Does that change in a many-voices community? (how
do massage a message)
22:05:45 <rrix> grah
22:05:59 <rrix> 5.5) Does that change in a many-voices community
setting v. a buesiness setting? (how do massage a message)
22:06:19 <rrix> 1.9) Where di the RH "brand book" stuff come from ?
22:07:09 <rrix> 6) What questions do you have for us?
22:07:34 <rrix> 2.2) How does Fedora's brand fit into RH's brand strategy?
22:08:06 <rrix> Now that my numbering has made everyone's heaed explode...
22:08:41 <inode0> I would like to know their opinion of this question:
"Where does Fedora's brand value come from?"
22:08:49 <rrix> 6.1) What things can we play with in Fedora-land for
you (maybe if people are interested?)
22:09:39 <quaid> for 1.9, how do you mean "come from"? How was it generated?
22:09:49 <quaid> and have you all seen ianweller's work on the Fedora
Brand Book?
THINGS TO REMEMBER:
For those of us attending the FAD in-person - we need to switch up a
bit who is doing transcribing, who is doing talking, etc.
Need to work more on keeping people in the loop who are attending via IRC, etc.
As Paul said earlier today - let's keep on track with not losing time;
we should be making more use of the timer when we're trying to
accomplish things.
Focus on getting deliverables DONE - not falling into conversation ratholes!
Ponies are awesome!
14 years, 2 months
Phone for tomorrow
by Paul W. Frields
Hi Marketing team and friends,
For various reasons our phone system seemed to be having problems with
Fedora Talk today during Day 1 of the Marketing FAD. I am not sure if
this is related to the problems we experienced in the Board public
call earlier this month. Symptoms included spurious disconnections and
disappearing audio for some callers.
Tomorrow we will use the Community Architecture dial-in for our audio
conferencing. This means there may not be any web streaming available,
for which I apologize. However, we do have a large number of
worldwide, toll-free numbers available for the audio conference. We'll
distribute the number again tomorrow morning, and if you are in an
area outside the US, join us on IRC Freenode at #fedora-fad and we'll
get you hooked up with a number. We believe we have a recording
capability and will try to use it tomorrow as well.
Paul
14 years, 2 months
Ideas! Marketing FAD, here we come....
by Robyn Bergeron
Ryan said today, or yesterday, or possibly, technically, the day
before yesterday, that he was hoping to not be stuck next to a
sleeping old lady on the plane. Well guess what! It may be me. :D
Anyway, moving along...
Since I can't sleep, I was going through emails and such on my
crackberry, and I came across poelcat's latest marketing schedule
brief that he sends out (So Awesomely, I might add). Which got me
thinking, which got me out of bed, and to this list of ideas. As
always, just suggestions, feel free to tell me if I'm insane (quite
possible after absolutely no sleep). We can probably do some of this
stuff at the FAD (in our copious spare time, of course). John, if
you're interested in going over / talking about #3 below - can you let
us know a convenient time for you? :)
1) Can poelcat possibly add links (not necessarily hyperlinked,
although that would be cool too) for each item on the schedule to the
appropriate SOP? For example:
Start End Name
Tue 02-Mar Tue 30-Mar Feature Profiles
http://fedoraproject.org/wiki/Feature_profiles_SOP
Thu 04-Mar Mon 08-Mar Create Alpha Announcement (Marketing & Docs)
http://etc, etc (not sure if we have an SOP for this?)
2) Have a place in each SOP we create where we can reference the
item's place in the schedule. Also, describe any serious hard
dependencies, or what the previous items are that we depend on being
done to start that particular schedule item... or if it has no
dependencies at all. I think it would be great for newcomers who are
working on deliverables to be able to easily reference the broader
scope of this item's place in the schedule.
3) Marketing schedule SOP. How does this magic happen? Link to John's
descriptions / schedule pages / etc. Who to contact if schedule has
issues that need to be resolved (in the event John passes this task to
others).
4) Stickster: Your magic template action. For reference:
http://fedoraproject.org/wiki/Release_slogan_SOP#Create_the_release_sloga...
a) Can you possibly give us a rundown at the FAD on how these magic
templates (the {{subst:Slogan}} part) work, how to create one, etc.?
b) Maybe we could magic-template, somehow, John's schedule to feed
into a {{subst:MarketingSchedule}} (I have no idea if that's correct),
that we could link into each SOP? Not sure how / if this would work.
4) Let's knock out any remaining SOPs. Feature profiles is one of them.
5) Completely unrelated to SOPs / scheduling stuff: Spins. I was
thinking that since we're doing feature profiles... maybe we could do
some Spins interviews? Either with the SIGs creating them, or perhaps
a different take would be with someone who uses them. Maybe this
would help to address the item in this mail
(http://lists.fedoraproject.org/pipermail/ambassadors/2010-February/013639...)
- "Little support by marketing: Was there ever done any marketing for
the spins?" as well as some of the things discussed in ever-so-epic
"Getting Fedora out of the if-then loop" thread on FAB-list.
(Incidentally, I offered up the opportunity in an email in that thread
(http://lists.fedoraproject.org/pipermail/advisory-board/2010-February/008...)
to open up discussion on what the spin folks would like to see done in
terms of marketing - created a wiki page and referenced it for people
to populate it with their ideas. As you can see, there were no bites.
Wiki page here:
https://fedoraproject.org/wiki/Marketing_support_brainstorm But I
think we should maybe discuss what we can do there, since obviously
there is the perception that nothing is being done.)
Thoughts, comments, suggestions - if anyone thinks this stuff is
useful, I'll go ahead and add these somewhere in the FAD schedule.
After I sleep. :D
MARKETING FAD! WOO-WOO! Here we come.
-Robyn
14 years, 2 months
prep for Marketing FAD
by Max Spevack
Marketers,
I have gone through the Marketing FAD page and updated every section of
it.
https://fedoraproject.org/wiki/Marketing_FAD_2010
Please take a look, with the following things in mind:
* Is your status properly reflected on the attendees section? This is
particularly important as we plan for Saturday's social event.
* Do you own a day? If so, what do you think about how your day is
shaping up? I have purposefully tried to break the day into sections
rather than specific blocks of time, because I think that still keeps
things relatively constrained, but frees us from the panic of having
too-specific of a schedule.
* Several of the days (brand, video, and PR) depend on some Red Hat
folks being available. Based on their availability, we might swap the
order of days around. So be flexible!
Let's use that page, and this thread, as we work toward the start of the
Marketing FAD on Saturday.
Looking forward to seeing all of you.
--Max
14 years, 2 months
press release for GSoC participation
by Karsten Wade
Yesterday we turned in our mentoring organization application[1] for
the 2010 Google Summer of Code[2]. We won't know until next week if
our umbrella organization is accepted, but we'd like to get ahead on
preparing a press release. This idea came from a side discussion with
Kara, Mel, Paul, and myself.
The idea is to have a press release to out via the Red Hat press blog
(http://press.redhat.com), and have it be usable by Fedora and
JBoss.org.
Below is the background, and here are some relevant pages.
This is our plan:
https://fedoraproject.org/wiki/GSoC_2010_plan
This is the in-progress page with information for students, mentors,
sub-projects, upstreams, and admins:
https://fedoraproject.org/wiki/GSoC_2010
Fedora Project and JBoss.org have submitted together as a single
umbrella organization, which was Google's preference in the past.
We've worked up some new ideas and plans to fix problems from the
past, and our goal is to increase both the quantity and quality of
student projects.
Bottom line is this: more quality proposals means more that we like
and rank, which increases the quantity of student slots from Google.
The better we can simplify and amplify our message, the more of that
goodness we'll all get to enjoy.
== Background ==
I'm working on this because last fall I wrote up a report[3] that
revealed some surprising and pleasing results. After that, our
team[4] agreed it was worth a portion of my time ongoing if we could
accomplish several goals: improve 2010 GSoC as a proving ground; help
push out the framework/methods to other projects (such as what RIT is
doing with our assistance); take lessons and apply them to a larger
idea of improving mentoring and our ability to take in new
contributors in a similar way to students.
For the last few GSoC years Fedora Project has been paired with
JBoss.org under a single "Red Hat umbrella"; this was Google's choice,
and reasonable from the perspective of their watching the program's
size and budget. Our experience was mixed for two main reasons: no
previous communication channels between Fedora and JBoss that didn't
go through Red Hat; different community types and styles. JBoss.org
is more like the Apache project - a series of upstreams, loosely or
tightly coupled, that all sit on top of a large number of OSes.
For this year, the already collected mentors began last fall in
working out differences and laying plans for resolving previous
problems. One example is that we are having mentors and associated
sub-projects compete directly for student slots based on the strength
of the student proposal. I.e., there is no direct attempt to divide
the slots, some to Fedora, some to JBoss, to create an artificial
fairness.
A few of our mentors, Toshio Kuratomi and Yaakov Neemoy, attended the
Mentor Summit last fall, and brought back ideas and specific plans
from other umbrella organizations that have had greater success than
ours has. For example, KDE has managed around 40 student projects for
the last few years, compared to our average of 10.
All of that has brought us to this point, where we need to broadly
explain to various target audiences the value of working with our
umbrella organization.
- Karsten
[1] https://fedoraproject.org/wiki/Community_Architecture
[2] http://socghop.appspot.com/
[3] https://fedoraproject.org/wiki/GSoC_report_2009
[4] https://fedoraproject.org/wiki/Community_Architecture
--
name: Karsten 'quaid' Wade, Sr. Community Gardener
team: Red Hat Community Architecture
uri: http://TheOpenSourceWay.org/wiki
gpg: AD0E0C41
14 years, 2 months
