A few words about point 4, how I monitor news at Sugar Labs
No automagical system - I prefer "very light" - just persistent
monitoring with tools, and judicious sharing of interesting links to
the SL marketing list; I try to tag list messages with searchable
terms. When I need to find messages, I use keywords plus
"site:sugarlabs.org" Google syntax
And certainly not just me working, either - other marketing team
members mail me or mail the list; most such caught articles are
interesting. better to spend 30 seconds on a basic article (or false
positive googled fake blog) than to miss an interesting article
keywords are everything - asky myself how will people try to google you?
"sugar labs"
"sugar on a stick"
"olpc"
"one laptop per child"
others?
tools sites:
* Google news alerts
* Google blog alerts
* Technorati blog searches
* Smart news aggregator Newssift (
http://www.newssift.com)
* Smart news aggregator Daylife (
http://www.daylife.com)
* Lurking in forums where people discuss Sugar
* Paying close attention to what commenters say under articles about
OLPC and Sugar Labs
* Occasionally, other exotic sources such as Media Cloud
(
http://www.mediacloud.org)
If serious error in article, direct mail to journalist/blogger
offering corrected information and how to contact; if no update or
reply by journalist, sometimes comment under article, sometimes not -
case-by-case basis
No nitpicking over minor errors if angle/tone of article positive
Any journalist/blogger writing about SL/OLPC added to PR mailing list
I hope this is helpful
Sean
On Mon, Oct 26, 2009 at 4:17 PM, Mel Chua <mel(a)redhat.com> wrote:
The idea of a Fedora Messaging Index came up in conversation, and I
thought
the resulting email was one that should get forwarded out to this list.
A messaging index is like an extended version of talking points - how do we
explain these things, what points should we keep in mind to bring up, how do
we respond to questions like X - it's not a script to read from, nor is it a
THOU MUST CHECK THIS!!! imperative (we won't run rpmlint-presentation on
your slides) but it's meant to be a helpful resource that's available for
folks who're figuring out their "Spread Fedora!" plans, as both a
framework
as to what sorts of things one might think about, and as a library to grab
snips on.
---
...this is something I'd like to think about at FUDCon, because I want to
take the Tuesday immediately after FUDCon as our
everyone-online-let's-plan-our-F13-work time (and use spare moments during
hackfests to get folks thinking about this).
My initial thoughts are that a messaging index might not be the right place
to start out, since a messaging index should (afaict) be writing down the
stuff you're already saying, and so first we need to figure out what the
folks who are speaking are saying.
I'm starting to think about a list of tools I think (but do not know for
sure) would make life easier for The Next Marketing Lead, who should be A
Marketer and should not also have to be An Engineer. I think that getting
those tools up and running might be the best thing I can do while I'm
standing in these shoes. (In addition to release deliverables, I mean.) FI
has given us a taste of what an effort like this looks like, and how to get
better at doing it. (I know I've learned a lot.)
This is what I can think of and the order I would do them in. This list is
probably missing things; it's just off the top of my head.
1. location for publishing materials, incl. FWN (Fedora Insight)
2. survey (Robyn is working with infrastructure to get limesurvey up so we
can do marketing research)
3. event/presentation materials library (a place for people to publish and
find their slides, share signage, etc - work with Design for this, possibly
as part of a speaker registration/search thing like
http://geekspeakr.org)
4. automagical "track what people have been writing about Fedora, and
responses the community has made!" dashboard... I am not sure what this
looks like, and wonder how Sean does it at Sugar Labs. (Google Alerts?) I
wonder if there is an open source version we can hook up.)
I think that once #3 is up and things start going on there, a messaging
index will almost write itself; once the People Presenting About Fedora have
a common place to share things, the things our presentations say in common
(or should say in common) will quickly become apparent.
---
Nothing super actionable or urgent now (though if someone wants to pick up
this project and run with it, go for it!) but it's a conversation that was
marketing-related and so it should get forwarded out to this list. ;)
--Mel
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