We casually use terms like schwag[1]. Maybe we need to stop.

[1] - http://www.urbandictionary.com/define.php?term=schwag&r=d

The actual term is 'swag', as in what pirates receive when practicing their trade. The usage of schwag is a verbal transmutation. Regardless, both are slang with some potentially vulgar definitions. The downside is that swag has a connotative meaning that is hard to replace with another word. Have to do some thinking ...

On 6/19/05, Jeff Spaleta <jspaleta(a)gmail.com&gt; wrote: > On 6/19/05, Karsten Wade <kwade(a)redhat.com&gt; wrote: > > The actual term is 'swag', as in what pirates receive when practicing > > their trade. The usage of schwag is a verbal transmutation. > > > > Regardless, both are slang with some potentially vulgar definitions. > > The downside is that swag has a connotative meaning that is hard to > > replace with another word. Have to do some thinking ... Swag started out as meaning cheap sales leave behinds, but is generally accepted (in English) to mean any sort of branded merchandise. It's often still cheap, since it's usually given away. You can just always just call the items what they are as you roll them out: hats, tees, CDs, etc. Or something like loot, stuff, gear, Fedora-branded-promotional-bling. --jeremy

> We casually use terms like schwag[1]. Maybe we need to stop. We need to > make sure our marketing materials and people doing the marketing, use > words, oh so properly. Can't expect the rest of the world to think we're > pot heads now, can we? > > [1] - http://www.urbandictionary.com/define.php?term=schwag&r=d The actual term is 'swag', as in what pirates receive when practicing their trade. The usage of schwag is a verbal transmutation.

Regardless, both are slang with some potentially vulgar definitions. The downside is that swag has a connotative meaning that is hard to replace with another word. Have to do some thinking ...

> I think we'll continue to use swag, freebie, etc.. Any wordsmiths among > us? For the record, I avoided the word s*wag on the Fedora Rewards wiki page and correspondences. I opted for "Fedora Gear" since it makes sense and has the same Fedora <something> flow as Core, Extras, Rewards, etc. I'll continue to avoid the word s*wag because I feel it connotes stolen goods or thief's plunder, which Fedora Gear is not. Matt Frye -- Fedora-marketing-list mailing list Fedora-marketing-list(a)redhat.com http://www.redhat.com/mailman/listinfo/fedora-marketing-list

"Goodies" has the same feel to me as a puppy logo.