Hey folks, So in the marketing meeting we briefly discussed the status of the Four F's posters and such. I think the best idea is to use the design of the three fedora principles posters we have now, but instead make them focus on the four F's, and replace the Fedora logo parts in the posters with icons specifically drawn to represent the four f's. I've attached a rough sketch of my suggestions for the ideas. They are rough sketches so discussion can focus on the concepts rather than the rendering. Features was the toughest one - but let's talk through them all if you have any issues with them conceptually and come up with the best representations. Sound cool? :) ~m -- Fedora-marketing-list mailing list Fedora-marketing-list(a)redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list

Hey folks, So in the marketing meeting we briefly discussed the status of the Four F's posters and such. I think the best idea is to use the design of the three fedora principles posters we have now, but instead make them focus on the four F's, and replace the Fedora logo parts in the posters with icons specifically drawn to represent the four f's. I've attached a rough sketch of my suggestions for the ideas. They are rough sketches so discussion can focus on the concepts rather than the rendering. Features was the toughest one - but let's talk through them all if you have any issues with them conceptually and come up with the best representations. Sound cool? :)

Hey folks, So in the marketing meeting we briefly discussed the status of the Four F's posters and such. I think the best idea is to use the design of the three fedora principles posters we have now, but instead make them focus on the four F's, and replace the Fedora logo parts in the posters with icons specifically drawn to represent the four f's.

I don't *think* it's going to be an issue - think of the four foundations as more a particular Fedora campaign... the iconography should be done in the same style as the logo artwork, for example, but in no way is meant to replace it or supercede it. We'll use the standard Fedora fonts and colors etc. when doing it so hopefully it'll be a nice extension that we can rotate out if need be. Does that make sense?

On Fri, Aug 22, 2008 at 2:22 PM, Jonathan Roberts <jonrob(a)fedoraproject.org&gt; wrote: > Mostly, I guess. Tbh, I don't have much of a clue about these things, just > my gut feeling! The only thing that still concerns me is that as a > particular campaign, the feel of the four fs is a little too similar to that > of f-i-v. Most campaigns integrate the existing brand into their new > message, using well known logos coupled with new material. Wish I could come > up with some examples... I think we should be able to do this. For instance the voice bubble could be featured quite prominently in both the freedom and friends concepts. Infinity plays into both features and firsts, and freedom is the obvious transition. I don't necessarily see the new themes as a replacement for the old logo concepts but more as a way to bring those abstract ideals into a message that's easier to identify with. The "old" slogans are kind of ivory tower (or hippie depending on your viewpoint) like where as the new slogans more directly map to actions and benefits for contributors and users. Where ever possible I'd like to try and reference the values when talking about any of our achievements. Say when we do a feature related to the creative commons we can talk about how this new Feature (direct benefit to the user) will aid artist in creating infinite combinations of content... and their voice heard... you get the idea.

Jonathan Roberts wrote: > > One thing that I mentioned briefly last night before you arrived was > whether developing new graphics to project what the project stands for > risks diluting our brand? With the new graphics and slogan + the current > logo (which we're not changing, right?), we have two different ideas > that we're putting across to people. I think we just don't talk about the metaphor behind the bubble logo, we include it mostly for identity consistency (but it is not *the* central piece).

What size roughly would ambassador etc.. have the finished poster(s) sized, Whats the norm?