I agree with the mixed ap style Joe suggested.. I wouldn't go only with the first letter of the sentence cap-ed, because if the word 'Fedora' is somewhere in the middle(or any other word of such importance) it needs to be cap-ed. Also all caps will be tiring, as visitors won't be able to distinguish the "important" words in the headline. So again the "Mixed Ap style" would be great. :) Zacharias Mitzelos --- Original Message --- From: "Gabriele Trombini" <mailga(a)fedoraonline.it&gt; Sent: September 24, 2013 7:55 PM To: "Fedora Marketing team" <marketing(a)lists.fedoraproject.org&gt; Subject: Re: Proposed Headline Style (Was Re: Standard Headlines for Fedora Magazine) On 09/24/13 18:22, Joe Brockmeier wrote: New York Times seems giving you reason [1], but I like caps only for the first letter: BlackBerry agrees to sell itself for a measly $5 billion Here's how we'll make hardware startups more than just a fad How to use chrome for quick, deep searches on any website What pop culture will look like 300 years from now, according to Star Trek Difference is that should be less confusing because you wrote: BlackBerry Agrees to Sell Itself for a Measly ....... but maybe: BlackBerry Agrees To Sell Itself For A Measly ........ If we don't read your link; and I'm not sure people wants read. Anyhow in the howto we should write the Wired Style rules also in the how to (or link the website) but this won't be immediate for the ones writing posts for the first time. We need something easier, without rules to learn. Just between us, I like very much "Wired Magazine style". :-) Gabri [1] http://www.nytimes.com/ -- marketing mailing list marketing(a)lists.fedoraproject.org https://admin.fedoraproject.org/mailman/listinfo/marketing