5:07 p.m.
#204: Proposed change primary tagline in main website get.fp.o
----------------------+------------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Keywords: | Blocked By:
Blocking: |
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Websites requested a more effective tagline in get.fp.o.
The team discussed about it in [https://fedorahosted.org/fedora-
websites/ticket/349 this ticket]
Any proposal from creative people is welcome.
My ideas (with a peek on the three flavors) are something like:
"Fedora now .... and everywhere"
"Fedora! The complete OS"
"Fedora for all the systems"
"Get Fedora .... install everywhere"
"Fedora is here ..... install everywhere"
and so on...
Get.fp.o is the entrance door for our OS, so the tagline is really
important.
It has to be:
1) nice;
2) recognizable;
3) easy to remenber.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
5:42 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
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Comment (by jflory7):
One idea I had is something like "Cutting innovation from the ground up"
with some kind of graphic to play on the relation of workstation => server
=> cloud.
I really feel like the idea of a vertical ascension from the ground
(workstation) to the sky (cloud) is a clear relation and can also be
universally understood with supporting images.
I also like "Fedora for all the systems" sort of tagline as well.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:1>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
5:48 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by cydrobolt):
I've been thinking something more along the lines of "Cutting-edge
innovation for your server, workstation, and cloud."
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:2>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
5:58 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by mailga):
Replying to [comment:2 cydrobolt]:
I've been thinking something more along the lines of
"Cutting-edge
innovation for your server, workstation, and cloud."
Yes, true.
But by definition a tagline has to be really short, easy to remember.
So we have to find simply words, "one shot" sentence that sets us apart
from others.
When you surf the web, almost all websites refer to "innovation". And the
colloquial "you-your" is really abused. IMO
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:3>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
8:09 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by duffy):
"Which Fedora do you need today?"
"Choose the Fedora that works best for you."
"The free and open source OS tailored for your needs."
"Choose freedom. Choose Fedora."
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:4>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
8:34 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by mailga):
Replying to [comment:4 duffy]:
"Choose freedom. Choose Fedora."
Hi Mairin,
I love this one, currently the best.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:5>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:09 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by sgallagh):
Replying to [comment:5 mailga]:
Replying to [comment:4 duffy]:
> "Choose freedom. Choose Fedora."
Hi Mairin,
I love this one, currently the best.
I like that one a lot as well, but I think maybe we can massage it a
little bit further to cover the value of Fedora beyond just freedom of
choice.
What about:
"Choose freedom. Choose friends. Choose Fedora."
Reasoning: the repetition resonates, it includes the community aspect of
Fedora and it carries a pattern of 'threes' that ties to our three
Editions.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:6>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:14 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by robyduck):
The idea is nice, but I would choose probably a tagline which relies more
on the three editions we have actually.
In our new main index, which will be released with F23, we have already a
very prominent section with our 4 foundations. Adding them in the tagline
too would result repetitive, IMHO.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:7>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:16 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by sgallagh):
Replying to [comment:7 robyduck]:
In our new main index, which will be released with F23, we have
already
a very prominent section with our 4 foundations. Adding them in the
tagline too would result repetitive, IMHO.
Do you have a mock-up of what that looks like somewhere?
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:8>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:30 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by duffy):
it's at http://stg.getfedora.org
I think if we limit it to "Choose freedom. Choose Fedora." it relates more
to the 3 editions because you have the freedom to choose the Fedora you
want, but also emphasizes one of our major differentiators compared to
other distros (emphasis on software freedom)
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:9>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:39 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Changes (by sgallagh):
* cc: sgallagh (added)
Comment:
Maybe then: "Choose freedom. Choose a Fedora." ?
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:10>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
9:41 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by mailga):
Let me make an observation about the foundations.
People are going to download Fedora don't care so much about them. So the
foundation "friends" makes more sense for us which are working on it.
Word "freedom" has more relevant impact on people mind; it's a feeling the
whole world welcomes, even if people are not working for Fedora.
This is my opinion.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:11>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
1:42 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by mailga):
Summarizing proposals:
1. "Fedora now .... and everywhere" -> referring clearly to the three
editions (Workstation, Server and Cloud);
2. "Fedora: cutting-edge innovation from the ground up" -> referring
clearly to the increasing application of the three editions (Workstation,
Server and Cloud);
3. "Fedora: Cutting-edge innovation for your server, workstation, and
cloud" -> as above;
4. "Which Fedora do you need today?" -> referring to the versatility of
Fedora;
5. "Choose the Fedora that works best for you"-> as above;
6. "The free and open source OS tailored for your needs" -> referred both
to the freedom feature and to the versatility;
7. "Choose freedom. Choose Fedora" -> referring to the freedom feature;
8. "Choose freedom. Choose friends. Choose Fedora." -> referring clearly
to the foundations.
If there are not any other suggestion, please apply +1 and mention the
tagline you choose.
Vote now!
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:12>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
2:35 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by decause):
First pick is 7
Second pick is 8
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:13>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
3:01 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by robyduck):
7 is my favorite, second choice is 4.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:14>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
4:13 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by mailga):
First 7 also for me.
Second 4.
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:15>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
5:22 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by jflory7):
- '''1st''': 7
- '''2nd''': 3
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:16>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
6:02 p.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: new
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Comment (by cydrobolt):
1st: 3
2nd: 2
3rd: 7
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:17>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
10:43 a.m.
#204: Proposed change primary tagline in main website get.fp.o
-----------------------+-----------------------------
Reporter: mailga | Owner: mailga
Type: task | Status: closed
Priority: major | Milestone: Future releases
Component: Branding | Severity: urgent
Resolution: fixed | Keywords:
Blocked By: | Blocking:
-----------------------+-----------------------------
Changes (by mailga):
* status: new => closed
* resolution: => fixed
Comment:
Updated get.fp.o with tagline # 7 "Choose freedom. Choose Fedora."
--
Ticket URL: <https://fedorahosted.org/marketing-team/ticket/204#comment:18>
marketing-team <https://fedoraproject.org/wiki/Marketing>
Marketing team for the Fedora project.
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