On 07/28/2009 09:04 PM, Máirín Duffy wrote:
Rodrigo, it isn't necessary to base a theme on a physical object to
create a visual identity. For example, there are many brands out there
that have strong visual identities that are based on abstract designs
and/or patterns. For example, 37signals has a very distinctive and
recognizable brand identity, but it's not focused on a lion, a chia pet,
an airplane, or an umbrella. Same goes for Starbucks (very strong visual
identity that uses a lot of abstracted folk art), Adidas (their main
visual identity is based on three abstract stripes), JetBlue (very
distinctive brand identify involving analogous shades of blue and violet
in various vector-based patterns) etc. etc. etc. I really could go on,
but let's not.
One word: Nike. That one is really a textbook example regarding logo and
identity design -
http://en.wikipedia.org/wiki/Swoosh
--
nicu ::
http://nicubunu.ro ::
http://nicubunu.blogspot.com/
photography:
http://photoblog.nicubunu.ro/
my Fedora stuff:
http://fedora.nicubunu.ro/