Re: Suggestion for Marketing people
The full article isn't available for free, only payed, and honestly it's
a rip off, but this is a scientific publication.
http://www.inderscience.com/browse/index.php?journalID=84&year=2010&a...
That's not where I saw it, but the "abstract" is the same. I can't
share
the article through here, but I've emailed the author and he might send
me the article ;) Worked in the past already.
nm
On Thu, 2010-03-25 at 17:31 -0400, Neville A. Cross wrote:
On Thu, Mar 25, 2010 at 3:23 PM, Nelson Marques <07721(a)ipam.pt>
wrote:
>
> I would like to point the following as a serious read for everyone who
> is related to the Marketing Team, and eventually every single enthusiast
> to get a in view of "our" (Marketing Droids) world.
>
> Article:
> Developing Integrated Market Communication (IMC) in online communities:
> a conceptual perspective from search, experience and credence
> segmentation
>
>
> Pingjun Jiang, Swee-Lim Chia. International Journal of Internet
> Marketing and Advertising. Olney: 2010. Vol. 6, Iss. 1; p. 22
>
> Nelson
>
There is a on-line version?
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