Feature profiles and press blogs

I wanted to say a quick thank you to the people who have been preparing feature profiles for pre-Fedora 13 release. Red Hat also commits some resources to your feature profiles as well. Kara Schiltz, our Fedora PR person, puts together a press blog entry for the Red Hat site at www.press.redhat.com, to help drive interest in these stories. We use those entries, which are seen by many tech journalists and reporters, to drive attention to the feature profiles you've created through links and background information. I also work with Red Hat's Creative team to create a couple of feature-specific videos each release. The videos cover those features as well, helping to achieve our goal of "simplify and amplify" (to quote Greg DeKoenigsberg). We do several of these per cycle -- we've completed one (NetworkManager, thanks Nelson!) already. A Python feature is set to premiere tomorrow (thanks Mel and Allegheny students!), along with a video in the press blog entry, and it will be followed next week by one on Desktop hardware enablements (thanks Robyn!). This reinforcement strategy has been fairly successful based on the information Red Hat generates internally about web traffic. In the future we could use a platform like Insight to create additional media, even when we can't lean on Red Hat resources as heavily as we can around release time, and the Marketing team could then use the web traffic information to inform strategy. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ Where open source multiplies: http://opensource.com