Marketing Plan - Time Based

Hey all, What do you think of making the marketing plan time based, and task focused? There should certainly be room for people to pick up and run with issues and ideas when they arise, but I think this could be more useful to our little group than the current marketing plan's form... It's rough and I've left out some of the generic info because the current plan covers that very well. I've tried to pick parts of Fedora and give them marketing "focus" for appropriate times in the release. Would love some feedback. According to my approach we're just about to come into the middle section of tasks I've dreamed up: --------------------------------------- --------------------------------------- In terms of a release cycle: 1st and 2nd month: ------------------------------- Gathering reviews from previous release - wiki Highlighting the positive comments - RHM (for now) + own blogs Answering the negative (where applicable) - forums, news sites, blog posts Highlight freedom, features and first when answering negative Push for new contributors Need to review join page. A generic process for all SIGS/Teams might be useful FUDCon Video, contributor stories, hackfest info, talk recordings, plans for what's to come! Should collect individual's blog posts, share them on RHM Videos to go to Fedora TV (can include contributor stories, talks etc) 3rd and 4th month: ---------------------------------- LinuxTag/FISL Talk about interaction with other projects, more contributor stories, videos etc Should collect individual's blog posts, share them on RHM Videos to go to Fedora TV (can include contributor stories, talks etc) Stories about Fedora infrastructure - how great a community to contribute through - RHM, need to co-ordinate interviews and editorial content Should probably try and get an article in some publications about this aspect of Fedora. Working with upstream - blogs, Transifex would be a good highlight here Re-spins - RHM, own blogs, editorial content + interviews Contacting editors/writers to start pointing out work going on with beta and where they can find out more info on key features Need to co-ordinate with RH - have a single point of contact (press(a)fedoraproject.org?), think it's important to try and work through community here (but then that's my opinion!), this was a slight problem in previous release when RH and I both contacted some magazines about similar topics. Arrange for external interviews - podcasts etc - with developers and contributors Need a list of podcasts and other online media. Need a list of contributors willing to be interviewed! 5th and 6th month: ---------------------------------------- FUDCon Talk about interaction with other projects, more contributor stories, videos etc Should collect individual's blog posts, share them on RHM Videos to go to Fedora TV (can include contributor stories, talks etc) Interviews with developers Wiki and RHM for now. Need to know upcoming features to start this Kick ass pretty feature summary Wiki for text, need websites and art for look Home page countdown Art team New banner Art team FREEDOM & FIRST Need editorial content - RHM and own blogs. Leader interviews Exactly as last time - these worked very *well* Running parallel: -------------------------------------- I'd like to try and get news.fp.o running for F10 release. Totally dependent on others, and totally understand it's a huge amount of work! Need decent video editing software Need decent recording equipment at events. Need to tie in better with fedoraforum.org - Rahul etc ----------------------------------- ---------------------------------- Yeah, I know this is something of a mess, but some of it makes sense to me and I hope to you too! Jon