Fedora derivatives branding discussion

Howdy folks, The Fedora board needs help with a policy decision. As Fedora evolves, we'll be seeing more and more custom distributions that are spun from the Fedora Universe of packages. Kadischi-based Live CDs are a good example. We'd like to be able to allow these distributions to use the Fedora name -- and we've got tentative buy-in from legal to do it -- so long as the distros are built entirely from Fedora (Core+Extras) packages. So. How should the Fedora brand be used in such cases? Let's say, for example, that Rex Dieter builds a minimal Fedora distro that has KDE and no GNOME -- and he wants to call it "KDExcellent". He also wants people to know that it's derived from official Fedora packages. Should we let him call it: + Fedora KDExcellent? + KDExcellent, based on Fedora? + KDExcellent, a Fedora distribution? Whatever policy we come up with now, we'll be stuck with for quite a while -- so we could use some help. Thanks in advance for your ideas. --Max