On Fri, 2010-02-26 at 22:16 -0500, Mel Chua wrote:
> I would like to share this with the list. This is the ESOMAR
code.
>
>
http://www.esomar.org/index.php/codes-guidelines.html
Thanks, Nelson - this is very useful, and has a lot of good things to
consider. For folks like me who didn't know what the ESOMAR code was
before reading the link, it's a (relatively short and quite
well-phrased, actually) set of ethical considerations that market
researchers should adhere to when doing their work - sort of a
Hippocratic oath for marketing research.
The biggest implication I can see for the work we do is the data privacy
aspect - we want to be open about our processes, but how open do we want
to be about the data people give us, and how can we communicate whatever
choice we make for each survey clearly to the survey-takers?
Any survey or questionnaire starts always by explaining the interviewed
the conditions and the privacy rules. We have to make them for each
survey. I have some documentation regarding this, gonna share it once I
translate it.
I will start deploying some documentation on
http://nmarques.fedorapeople.org/ after I translate it.
By the way, a suggestion, can we place a small request to our artists
for a Fedora Marketing Group logo? Do we need permission from sponsors
or anyone else on the organization?
Do we have templates available for presentations and documents?
Nelson.
> If someone plans to do surveys in the future, it's something you might
> want to take a look into.
I've added the link to
https://fedoraproject.org/wiki/Marketing_research#Resources - we may
want to make it a recommended reading when we (eventually) write some
sort of "market research SOP." ("how to make and carry out a survey,"
or
some such.)
--Mel