[Marketing] Content creating process as a marketing activity

Hello guys, I would like to ask a marketing-related question - do you have a process where you identify what it is that readers like the most or are looking for the most and based on which you focus the content of your articles? I need to do a similar like you do with Fedora for newbies, but with Modularity for the existing contributors. Thank you a lot! Natalie Ardasevova nardasev(a)redhat.com Marketing Communications Specialist