Re: Social Media Trends
On 03/27/2014 08:42 AM, Joe Brockmeier wrote:
A little about Facebook. I have admin on that page, so I see the
"N
number of people saw this post" on each thing there when I go to the page.
- Robyn's recent blog post went up yesterday: FB says 1,881 people saw
the post. Shared? Once.
- Matt's post on Fedora.next was shared on 19 March: FB says 2,747
people saw the post. Shared? Twice.
- Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
Shared? Once.
I forgot to add: these are not bad numbers for a page with 40K
followers. Advertisers would be pretty pleased with these numbers, I
think - hitting about 5% of the audience is actually not bad. I don't
know how many people actually clicked through to Fedora Magazine from
each post, but 5% isn't too bad.
We do need to be better about posting things to social media and REALLY
need people on this team to be better about re-sharing them when we do.
I'd say we have 10-20 people active/semi-active in marketing
conversations and hundreds of people in Fedora who could help spread the
word regularly that just don't take the five minutes a day to do so.
Now - guess how many people on the MARKETING TEAM (at least
participating in these discussions) shared these things from the FB
page? If you guessed "zero" you'd be right.
Simple fix here: Work the tool - we 1) make sure *compelling* content is
shared on FB, and 2) we re-share *from* the FB page (rather than
directly from the source).
I could go on - but instead, I suggest we make next week's meeting about
fixing our use of social media, and I'll prepare an agenda.
Any thoughts? Comments, flames, or objections?
Best,
jzb
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/