10:49 p.m.
http://heidicohen.com/global-social-media-trends/
Best
A. Mani
A. Mani
[Last_Name. First_Name Format]
CU, ASL, AMS, ISRS, CLC, CMS
HomePage: http://www.logicamani.in
Blog: http://logicamani.blogspot.in/
6:58 a.m.
On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
Hey, could you expand a little more on how this impacts Fedora Marketing in
particular? Is there something in here which you think should inform our
actions? Links are okay; thoughts are better. :)
--
Matthew Miller -- Fedora Project -- <mattdm(a)fedoraproject.org>
7:36 a.m.
----- Original Message -----
On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
> http://heidicohen.com/global-social-media-trends/
Hey, could you expand a little more on how this impacts Fedora Marketing in
particular? Is there something in here which you think should inform our
actions? Links are okay; thoughts are better. :)
It can help us to target on platform, we're not visible right now. On the
other hand, it's not only about numbers. See Jiri's recent post about how
Facebook treats pages - and with more users on Facebook, we have lower
visibility than on G+...
Jaroslav
--
Matthew Miller -- Fedora Project -- <mattdm(a)fedoraproject.org>
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marketing mailing list
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7:57 a.m.
On Mar 27, 2014 6:36 AM, "Jaroslav Reznik" <jreznik(a)redhat.com> wrote:
----- Original Message -----
> On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
> > http://heidicohen.com/global-social-media-trends/
>
> Hey, could you expand a little more on how this impacts Fedora
Marketing in
> particular? Is there something in here which you think should
inform our
> actions? Links are okay; thoughts are better. :)
It can help us to target on platform, we're not visible right now. On the
other hand, it's not only about numbers. See Jiri's recent post about how
Facebook treats pages - and with more users on Facebook, we have lower
visibility than on G+...
Jaroslav
> --
> Matthew Miller -- Fedora Project -- <mattdm(a)fedoraproject.org
> --
Here's a half baked idea:
Define a contest for $socialmediaplatform users; best screenshot, best ham
setup, most interesting 3D printed object made with Fedora, most effective
cloud deployment, whatever might be appropriate for that subset.
Publicize the contest in advance, and open the submission for a limited
window. Users share their submission in the project's space on whatever
platform, for review by the others.
The submission with the most likes/+1s/shares/scoobysnacks gets rewarded
with some enviable swag, maybe a badge, and the winner is announced more
broadly.
If you have to spend for visibility, you might as well give the money to
the community :)
--Pete
8:13 a.m.
----- Original Message -----
On Mar 27, 2014 6:36 AM, "Jaroslav Reznik" < jreznik(a)redhat.com > wrote:
>
> ----- Original Message -----
> > On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
> > > http://heidicohen.com/global-social-media-trends/
> >
> > Hey, could you expand a little more on how this impacts Fedora Marketing
> > in
> > particular? Is there something in here which you think should inform our
> > actions? Links are okay; thoughts are better. :)
>
> It can help us to target on platform, we're not visible right now. On the
> other hand, it's not only about numbers. See Jiri's recent post about how
> Facebook treats pages - and with more users on Facebook, we have lower
> visibility than on G+...
>
> Jaroslav
>
> > --
> > Matthew Miller -- Fedora Project -- < mattdm(a)fedoraproject.org >
> > --
Here's a half baked idea:
Define a contest for $socialmediaplatform users; best screenshot, best ham
setup, most interesting 3D printed object made with Fedora, most effective
cloud deployment, whatever might be appropriate for that subset.
Publicize the contest in advance, and open the submission for a limited
window. Users share their submission in the project's space on whatever
platform, for review by the others.
The submission with the most likes/+1s/shares/scoobysnacks gets rewarded with
some enviable swag, maybe a badge, and the winner is announced more broadly.
If you have to spend for visibility, you might as well give the money to the
community :)
I'd say we're not going to pay a cent to FB but this is sounds like a very
nice idea!
R.
--Pete
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8:42 a.m.
On 03/27/2014 07:36 AM, Jaroslav Reznik wrote:
----- Original Message -----
> On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
>> http://heidicohen.com/global-social-media-trends/
>
> Hey, could you expand a little more on how this impacts Fedora Marketing in
> particular? Is there something in here which you think should inform our
> actions? Links are okay; thoughts are better. :)
It can help us to target on platform, we're not visible right now. On the
other hand, it's not only about numbers. See Jiri's recent post about how
Facebook treats pages - and with more users on Facebook, we have lower
visibility than on G+...
A little about Facebook. I have admin on that page, so I see the "N
number of people saw this post" on each thing there when I go to the page.
- Robyn's recent blog post went up yesterday: FB says 1,881 people saw
the post. Shared? Once.
- Matt's post on Fedora.next was shared on 19 March: FB says 2,747
people saw the post. Shared? Twice.
- Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
Shared? Once.
Now - guess how many people on the MARKETING TEAM (at least
participating in these discussions) shared these things from the FB
page? If you guessed "zero" you'd be right.
Simple fix here: Work the tool - we 1) make sure *compelling* content is
shared on FB, and 2) we re-share *from* the FB page (rather than
directly from the source).
I could go on - but instead, I suggest we make next week's meeting about
fixing our use of social media, and I'll prepare an agenda.
Any thoughts? Comments, flames, or objections?
Best,
jzb
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
8:51 a.m.
----- Original Message -----
On 03/27/2014 07:36 AM, Jaroslav Reznik wrote:
> ----- Original Message -----
>> On Thu, Mar 27, 2014 at 09:19:44AM +0530, A. Mani wrote:
>>> http://heidicohen.com/global-social-media-trends/
>>
>> Hey, could you expand a little more on how this impacts Fedora Marketing
>> in
>> particular? Is there something in here which you think should inform our
>> actions? Links are okay; thoughts are better. :)
>
> It can help us to target on platform, we're not visible right now. On the
> other hand, it's not only about numbers. See Jiri's recent post about how
> Facebook treats pages - and with more users on Facebook, we have lower
> visibility than on G+...
A little about Facebook. I have admin on that page, so I see the "N
number of people saw this post" on each thing there when I go to the page.
- Robyn's recent blog post went up yesterday: FB says 1,881 people saw
the post. Shared? Once.
I'm famous now! That was me!
- Matt's post on Fedora.next was shared on 19 March: FB says
2,747
people saw the post. Shared? Twice.
- Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
Shared? Once.
Now - guess how many people on the MARKETING TEAM (at least
participating in these discussions) shared these things from the FB
page? If you guessed "zero" you'd be right.
I'm trying to re-share as much stuff as possible when it shows on my
timeline. But you're right - social media are about interaction and if
we're unable to create buzz, it's probably going to be lost in the rest
happening there.
Simple fix here: Work the tool - we 1) make sure *compelling* content
is
shared on FB, and 2) we re-share *from* the FB page (rather than
directly from the source).
Maybe ping this list back with FB link? To have more attention...
I could go on - but instead, I suggest we make next week's
meeting about
fixing our use of social media, and I'll prepare an agenda.
Any thoughts? Comments, flames, or objections?
Best,
jzb
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
--
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9 a.m.
On 03/27/2014 08:51 AM, Jaroslav Reznik wrote:
> - Robyn's recent blog post went up yesterday: FB says 1,881
people saw
> > the post. Shared? Once.
I'm famous now! That was me!
It wasn't, actually. You may have re-shared it on FB, but not from the
FB page. (At least according to the tools.)
We obviously increase the reach of the FB page more if we share directly
from that page and we can accrue more followers on FB if they're aware
of the page.
<rant>Side note: *Please* for the love of all that's holy do NOT
*invite* all of your friends, family, and so forth to the page. Re-share
it on your wall, but don't "invite" people to the page. That's spammy,
and I make a habit of unfollowing people who do that.</rant>
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
9:17 a.m.
----- Original Message -----
On 03/27/2014 08:51 AM, Jaroslav Reznik wrote:
>> - Robyn's recent blog post went up yesterday: FB says 1,881 people saw
>> > the post. Shared? Once.
> I'm famous now! That was me!
It wasn't, actually. You may have re-shared it on FB, but not from the
FB page. (At least according to the tools.)
Ah, ok. So maybe guidance from someone who knows how to deal with FB/G+
posts would help for everybody here. I'm definitely willing to help.
And yes, that numbers are actually not as bad...
We obviously increase the reach of the FB page more if we share
directly
from that page and we can accrue more followers on FB if they're aware
of the page.
Yeah, I now understand that difference.
Btw. BBM Channel - C003B8510 - so far I call it unofficial Fedora Project
Channel.
Jaroslav
<rant>Side note: *Please* for the love of all that's holy
do NOT
*invite* all of your friends, family, and so forth to the page. Re-share
it on your wall, but don't "invite" people to the page. That's spammy,
and I make a habit of unfollowing people who do that.</rant>
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
9:40 a.m.
We need to have the page a little bit more interactive. There are some
app that for example that it's possible to use to create contest.
We need to interlink all the social, for example facebook article can go
to twitter, or to instagram or other social.
We need to post things that can create discussions.
We need to post regularly.
We have to give more importance at people that comments on the page. The
best comment can be featured on the page.
Use of questions. Something like: "what do you love of Fedora?"
This is good to have interactivity.
To have more visibility for example we can tag the page on the post we
made and say people to make it to. For facebook this is important, this
can help to augment the visibility.
Another little thing that we can do is using a personalized url.
something like TinyURL or bitly that we can implement with free software
like yourls.
Il giorno gio, 27/03/2014 alle 10.17 -0400, Jaroslav Reznik ha scritto:
----- Original Message -----
> On 03/27/2014 08:51 AM, Jaroslav Reznik wrote:
> >> - Robyn's recent blog post went up yesterday: FB says 1,881 people saw
> >> > the post. Shared? Once.
> > I'm famous now! That was me!
>
> It wasn't, actually. You may have re-shared it on FB, but not from the
> FB page. (At least according to the tools.)
Ah, ok. So maybe guidance from someone who knows how to deal with FB/G+
posts would help for everybody here. I'm definitely willing to help.
And yes, that numbers are actually not as bad...
> We obviously increase the reach of the FB page more if we share directly
> from that page and we can accrue more followers on FB if they're aware
> of the page.
Yeah, I now understand that difference.
Btw. BBM Channel - C003B8510 - so far I call it unofficial Fedora Project
Channel.
Jaroslav
> <rant>Side note: *Please* for the love of all that's holy do NOT
> *invite* all of your friends, family, and so forth to the page. Re-share
> it on your wall, but don't "invite" people to the page. That's
spammy,
> and I make a habit of unfollowing people who do that.</rant>
> --
> Joe Brockmeier | Principal Cloud & Storage Analyst
> jzb(a)redhat.com | http://community.redhat.com/
> Twitter: @jzb | http://dissociatedpress.net/
>
8:58 a.m.
On 03/27/2014 08:42 AM, Joe Brockmeier wrote:
A little about Facebook. I have admin on that page, so I see the
"N
number of people saw this post" on each thing there when I go to the page.
- Robyn's recent blog post went up yesterday: FB says 1,881 people saw
the post. Shared? Once.
- Matt's post on Fedora.next was shared on 19 March: FB says 2,747
people saw the post. Shared? Twice.
- Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
Shared? Once.
I forgot to add: these are not bad numbers for a page with 40K
followers. Advertisers would be pretty pleased with these numbers, I
think - hitting about 5% of the audience is actually not bad. I don't
know how many people actually clicked through to Fedora Magazine from
each post, but 5% isn't too bad.
We do need to be better about posting things to social media and REALLY
need people on this team to be better about re-sharing them when we do.
I'd say we have 10-20 people active/semi-active in marketing
conversations and hundreds of people in Fedora who could help spread the
word regularly that just don't take the five minutes a day to do so.
Now - guess how many people on the MARKETING TEAM (at least
participating in these discussions) shared these things from the FB
page? If you guessed "zero" you'd be right.
Simple fix here: Work the tool - we 1) make sure *compelling* content is
shared on FB, and 2) we re-share *from* the FB page (rather than
directly from the source).
I could go on - but instead, I suggest we make next week's meeting about
fixing our use of social media, and I'll prepare an agenda.
Any thoughts? Comments, flames, or objections?
Best,
jzb
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
9:39 a.m.
We need to have the page a little bit more interactive. There are some
app that for example that it's possible to use to create contest.
We need to interlink all the social, for example facebook article can go
to twitter, or to instagram or other social.
We need to post things that can create discussions.
We need to post regularly.
We have to give more importance at people that comments on the page. The
best comment can be featured on the page.
Use of questions. Something like: "what do you love of Fedora?"
This is good to have interactivity.
To have more visibility for example we can tag the page on the post we
made and say people to make it to. For facebook this is important, this
can help to augment the visibility.
Another little thing that we can do is using a personalized url.
something like TinyURL or bitly that we can implement with free software
like yourls.
Il giorno gio, 27/03/2014 alle 08.58 -0500, Joe Brockmeier ha scritto:
On 03/27/2014 08:42 AM, Joe Brockmeier wrote:
> A little about Facebook. I have admin on that page, so I see the "N
> number of people saw this post" on each thing there when I go to the page.
>
> - Robyn's recent blog post went up yesterday: FB says 1,881 people saw
> the post. Shared? Once.
> - Matt's post on Fedora.next was shared on 19 March: FB says 2,747
> people saw the post. Shared? Twice.
> - Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
> Shared? Once.
I forgot to add: these are not bad numbers for a page with 40K
followers. Advertisers would be pretty pleased with these numbers, I
think - hitting about 5% of the audience is actually not bad. I don't
know how many people actually clicked through to Fedora Magazine from
each post, but 5% isn't too bad.
We do need to be better about posting things to social media and REALLY
need people on this team to be better about re-sharing them when we do.
I'd say we have 10-20 people active/semi-active in marketing
conversations and hundreds of people in Fedora who could help spread the
word regularly that just don't take the five minutes a day to do so.
> Now - guess how many people on the MARKETING TEAM (at least
> participating in these discussions) shared these things from the FB
> page? If you guessed "zero" you'd be right.
>
> Simple fix here: Work the tool - we 1) make sure *compelling* content is
> shared on FB, and 2) we re-share *from* the FB page (rather than
> directly from the source).
>
> I could go on - but instead, I suggest we make next week's meeting about
> fixing our use of social media, and I'll prepare an agenda.
>
> Any thoughts? Comments, flames, or objections?
>
> Best,
>
> jzb
>
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
11:37 a.m.
On Thu, Mar 27, 2014 at 5:28 PM, Matthew Miller
<mattdm(a)fedoraproject.org> wrote:
Links are okay; thoughts are better. :)
Apart from improving the efficiency in different social networks, we
need to have a solid presence in decentralized free software based
networks like diaspora.
I know about Fedora in G+, but not in other networks.
Best
A. Mani
A. Mani
[Last_Name. First_Name Format]
CU, ASL, AMS, ISRS, CLC, CMS
HomePage: http://www.logicamani.in
Blog: http://logicamani.blogspot.in/
11:44 a.m.
On 03/27/2014 11:37 AM, A. Mani wrote:
Apart from improving the efficiency in different social networks, we
need to have a solid presence in decentralized free software based
networks like diaspora.
On the one hand, it'd be nice if Fedora were more active there - certainly.
On the other, we're not likely to reach many people via that route - and
even fewer that are not already aware of Fedora.
Philosophically, it makes sense. Pragmatically... if you have X amount
of time per day to do something on social media, spending it on Diaspora
seems to have limited return.
Best,
jzb
--
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb | http://dissociatedpress.net/
12:46 p.m.
On Thu, Mar 27, 2014 at 10:14 PM, Joe Brockmeier <jzb(a)redhat.com> wrote:
if you have X amount
of time per day to do something on social media, spending it on Diaspora
seems to have limited return.
Social networking accounts can be linked and so we would be gaining a lot.
It is also a question of Fedora having its own S/N brands
Best
A. Mani
A. Mani
[Last_Name. First_Name Format]
CU, ASL, AMS, ISRS, CLC, CMS
HomePage: http://www.logicamani.in
Blog: http://logicamani.blogspot.in/
1:42 p.m.
Can someone give me the access to administer the page on Facebook. I can
give an hand.
Il 27/mar/2014 18:46 "A. Mani" <a.mani.cms(a)gmail.com> ha scritto:
On Thu, Mar 27, 2014 at 10:14 PM, Joe Brockmeier
<jzb(a)redhat.com> wrote:
> if you have X amount
> of time per day to do something on social media, spending it on Diaspora
> seems to have limited return.
Social networking accounts can be linked and so we would be gaining a lot.
It is also a question of Fedora having its own S/N brands
Best
A. Mani
A. Mani
[Last_Name. First_Name Format]
CU, ASL, AMS, ISRS, CLC, CMS
HomePage: http://www.logicamani.in
Blog: http://logicamani.blogspot.in/
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6 participants
participants (6)
-
A. Mani -
Giuseppe Pignataro -
Jaroslav Reznik -
Joe Brockmeier -
Matthew Miller -
Pete Travis